The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to coordinate the work. When consumers type terms such as sensitive teeth, teeth whitening or teeth into the engine, they will be offered links to a relevant Colgate website. Colgate-Palmolive has dabbled ...
. The agency that bears their name was quick out of the traps. Even so, few would have predicted that in 2003 ... agencies have been made to look cumbersome, slow and old-fashioned by the current crop of nubile young ... and commitment of its two remaining founder members. It's also a vindication of the agency's refusal to sell ...
Bezerra has had stints at several of Brazil's most respected agencies, including W/Brasil. Since 1993, however, Bezerra has been with Almap BBDO. Bezerra has worked on several award-winning campaigns, including Brazil's Eye Care Foundation, which won a gold at Cannes. One of the ads, entitled ...
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new...The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting ... cinema work. The agency's management stability and innovations in branded content and music publishing ... including Nike and KitKat, helped it to win Media Agency of the Year in a difficult year for most ...
The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to co-ordinate the work. When consumers type terms such as sensitive teeth, teeth whitening or teeth into the engine, they will be offered links to a relevant Colgate web site. Colgate-Palmolive has dabbled with search marketing ...
to advertise Yentreve, its incontinence drug for women. The agency was handed the global account after winning
by BBH and represents a significant reinforcement of the agency's relationship with the multinational ... Bull, the Lowe chief executive, acknowledged that the termination of the agency's eight ... ago. For BBH, the arrival of Surf, one of Unilever's "power brands", not only takes the agency ...
LONDON - Sir Bernard Ashley, the founder of Laura Ashley, has appointed direct and digital agency...foundation on which to build the business. Beyond this, the agency is likely to use offline communications ... agencies before handing the brief to LIDA. Elanbach has stores in London, Hay-on-Wye and Paris ...
in the range. Creative is by Paris agency Colorado, with media by BLM Media.
continuing plan to make BBH a key strategic partner, alongside Lowe, which remains our agency partner ... business in a repitch against Mother. The agency had a long-standing relationship with the brand, which ... . In October, the agency created an ad for Lynx featuring a string of sexy young women dressed for a glamorous ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters