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BRANDING BRIEF: What on Earth rebrands through Albion

What on Earth, the organic pizza company, has rebranded through advertising agency Albion

OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience

Client: Sony Music Creative agency: Malone Design Media agency: Manning Gottlieb OMD ... older males . ROLLER COASTER LAUNCHES DISNEY MOVIES Client: Disney Channel UK Creative agency: Iris Media agency: Vizeum Outdoor specialist: Posterscope Period: November 17-December 14 ...

Weetabix moves £15m work out of PHD into Allmond

its marketing structure, nor the position of its creative agency, Banks Hoggins O'Shea/FCB. Weetabix ...

General Mills shakes up senior marketing roles

Burnett in 2002 over conflict with the agency's Kellogg account. ...

ADWATCH STARS OF 2003

. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... of JWT's strategic skills. MCDONALD'S It has been a confusing year for McDonald's and its agency Leo ... , but the agency subsequently lost out in the pitch for a big global idea. German agency Heye Partners ...

McDonald's revamps packaging in I'm Lovin' It drive

The redesign is part of the fast-food giant's overall plan to revamp its brand in the face of struggling sales and growing consumer concerns over obesity. Developed by UK design agency Boxer, the new ... programme, Go Active. Boxer beat 19 other branding agencies to win the task of designing the packs ...

Allmond Partnership wins Weetabix £15m media account

Allmond knocked out incumbent PHD and Initiative in the final contest to take on the media-planning and buying and strategy for all Weetabix brands, including Ready Brek, Weetos, Mini Crunch and Weetabix cereal bars. The win follows a change of ownership at the agency, after its management staged a buyout ...

BBH wins battle for £10m Birds Eye advertising account

The agency beat J Walter Thompson in a final shoot-out. Abbott Mead Vickers BBDO and the incumbent, McCann-Erickson, were ruled out at an earlier stage of the pitch process. Although Birds Eye's Unilever parent normally handles its account reviews internally, this pitch was coordinated by the Haystack Group ...

Bacardi pulls Vinnie Jones television ad after conviction

signed in 2001 after being brought in by McCann-Erickson. The agency had another spot starring ...

Slimfast picks Joshua for frozen food range launch

LONDON - Slimfast has appointed integrated agency Joshua to handle all below-the-line work

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.