The redesign is part of the fast-food giant's overall plan to revamp its brand in the face of struggling sales and growing consumer concerns over obesity. Developed by UK design agency Boxer, the new ... programme, Go Active. Boxer beat 19 other branding agencies to win the task of designing the packs ...
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... of JWT's strategic skills. MCDONALD'S It has been a confusing year for McDonald's and its agency Leo ... , but the agency subsequently lost out in the pitch for a big global idea. German agency Heye Partners ...
The redesign is part of the fast-food giant's overall plan to revamp its brand in the face of struggling sales and growing consumer concerns over obesity. Developed by UK design agency Boxer, the new ... programme, Go Active. Boxer beat 19 other branding agencies to win the task of designing the packs ...
Agencies, said: "Homebase has demonstrated just how influential a customer magazine can be when ...
by winning lead-agency status on the estimated 90 million Boots integrated account. After Anne Francke
powerful names in UK advertising to be named lead agency on the Boots business. Even as Mother was saying ... 'Isere, its senior managers had hardly hoped they could pull off such a coup. Sure, the Mother-led agency ... its business. Francke sounded out two senior agency managers she knew well, Stef Calcraft, one ...
Unlike its coveted titles of creative and media agency of the year for the UK, Campaign has ... and urged Hunt to work his magic in Manhattan. TBWA had three agencies in the top ten most-awarded agencies in this year's Gunn Report: TBWA\London, TBWA\Chiat\Day (San Francisco and Los Angeles) and TBWA ...
", with a team composed from all the pitching agencies housed under one roof. The consortium will take over the account, worth 40 million above the line, in April 2004. Mother's team beat the WPP incumbent agencies ...
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new...The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting ... cinema work. The agency's management stability and innovations in branded content and music publishing ... including Nike and KitKat, helped it to win Media Agency of the Year in a difficult year for most ...
and media agency arrangements, following last week's appointment of former Seeboard Energy marketing...Samuels has started a comprehensive review of all New Powerhouse's third-party agency arrangements ... agency that can respond to all our requirements, such as brand and product marketing," he said. Equinox ... month, while creative agency Results is responsible for the chain's advertising. A pitch list has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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