23 Dec 2004
| by Staff,
1 WPP beats rivals to win $600m global HSBC account
Gordon MacMillan, Brand Republic 12-05-2004
NEW YORK - HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising ...
executive of Grey London, has left the agency after becoming embroiled in rumours that he planned a secret ...
23 Dec 2004
| by MediaWeek
French-based agency KR Media, led by one of media’s most famous double acts, is being investigated...Police raided the Paris-based agency, headed by ex-Aegis bosses Eryck Rebbouh and Bruno Kemoun ...
the network. City analysts confirmed the agency, now part of Sir Martin Sorrell’s global WPP network ...
not to pursue Aegis clients but since the agency’s opening in September this year (2004) it has signed up a ...
22 Dec 2004
| by MediaWeek
the next two years after snapping up top US internet search marketing agency iProspect....agencies Carat and Vizeum, reporting an increase in turnover and a positive outlook for 2005. Throughout European territories, Aegis lead agency Carat won a number of key accounts including the £45m Lego and the £20m GE Consumer Finance accounts, although the agency did admit that its France division had ...
22 Dec 2004
| by Staff,
LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could...has made a number of acquisitions over in the past six months, including Korean digital agency Agency W and Australian digital agency One Digital.
Founded in 1996 and headquartered in Watertown ...
22 Dec 2004
| by MediaWeek
, as strategic communications and ROI became more than buzzwords to represent individual media agencies....and is now a part of the offering of most media agencies. The benefits of this route have been spotted ...
to communications planning, this is now an integrated offer of most agencies and handled by in-house teams ...
22 Dec 2004
It was agency versus advertiser in September, when the IPA and ISBA clashed over remuneration. The two engaged ...
THOMPSON director of marketing, Honda UK
This debate boiled down to who should make the money - agency ...
spend. More spending means more profitable advertisers, investing more in agency fees or marketing spend ...
22 Dec 2004
| by Sam Matthews,
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business..., because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
22 Dec 2004
Agency: Wieden & Kennedy. Writers/art directors: Sean Thompson, Michael Russoff, Richard Russell ...
with a cheeky bit of Frenchie-bashing at the end.
Agency: Lowe, Writers: Vince Squibb, Jason Lawes ...
. Production company: Stink. Media agency: Starcom Motive
3 Levi's "bike"
A sultry and intriguing ...
22 Dec 2004
| by Staff,
The National Association of Catholic Families, the Catholic Truth Society, members of the public and an MP complained to the Advertising Standards Authority, and healthcare advertising agency MJL pulled the nationwide campaign immediately.
The ad watchdog ruled that the ad was offensive on religious grounds ...
22 Dec 2004
| by Staff,
created by digital agency Wheel.