lifestyle PR agency HCP managing director Kirk Hoatson. This tactic helped HCP expand coverage ... of workplace communications agency CHA: 'It's really important to tap in to the current media agenda ... of Catherine Zeta Jones.Also this spring, to promote the release of School of Rock at UCI cinemas, the agency ...
A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure...and management of PR agencies - released last week - suggests that only 15 per cent of pitch longlists source agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... the PR side is as healthy as the rest of the (intermediary) business,' says Agency Assessments partner ...
PR agencies should put as much store by cold calling potential clients and sending in unsolicited...But before less eager new-business chasers lose hope, they should spare a thought for the PRCA and the agency selection intermediaries. The trade body is named as playing a role in just 13 per cent of shortlist selections, while the selection firms are owned up to by a meagre 15 per cent of respondents ...
clients. But this may be about to change.PR agencies might soon find their work open to greater scrutiny ... . 'Very few agencies are brave enough to do evaluation of their own work that say: "We did a shocking job on the launch of your new product and don't deserve to be your agency any more",' says Prudential director of PR ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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