The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua...Previously, the company's direct business was handled by several different agencies and its in-house team. AOL has briefed Joshua to create a mailing campaign aimed at potential new customers, before working on other forms of customer relationship management, taking in online and email work. The agency ...
of that. - Direct agency: OgilvyOne. ...
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...
LONDON – Draft has been appointed as Interpublic's lead agency after the network won Computer...and online campaigns. It is being backed by a team of Interpublic agencies across a number of disciplines ... . Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin Agency, for consumer advertising; and Momentum, for promotions. David Bell, CEO and president ...
LONDON – Cello Group, which recently listed on AIM, has acquired Edinburgh-based DM agency...Cello Group consists of Insight, a healthcare market research company, and Scottish advertising agency The Leith, as well as Target Direct. The initial consideration consists of £3.6m, of which £1.95m is in cash and loan notes and £1.65m in new ordinary shares. In addition, there is a maximum ...
The campaign, comprising direct mail and SMS activity, has been created by WWAV Rapp Collins Leeds. The agency has already segmented Interflora's customer database into key customer groups based on recency, frequency, gender, season and/or reason for giving. The database contains around 300,000 customers. Lyn ...
, it is unusual to see an agency release itself from the shackles of a network. Given the upheaval that goes hand ... on the existing and new business front. However, the direct marketing agency had its best-ever year -- growing ... clients. So the decision to award Partners the accolade of Marketing's Direct Agency of the Year was easy ...
has never been fully marketed to the direct agencies. We now have a stable of powerful high ...
, with ad agency Lowe's clients Stella and Reebok. It now plans to open this up to other agencies. If you ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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