to remove filters2003 Hit Products in Japan
08 Jun 2004 | by Dentsu
Japanese agency, Dentsu, looks into the hit products of 2003 in Japan, giving an in-depth picture
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Excerpt from 'Confessions of an Advertising Man'
01 Oct 2004 | by David Ogilvy
advertisements which has come out of our agency showed a girl in a bathtub, talking to her lover ...
Delivering real growth through innovation
01 Jun 2004 | by Chris Wood, Corporate Edge
and Pantene. Soul-mate Today one in five single people are finding mates through dating agencies ...
Case Study: The National Trust - direct marketing as brand leader
01 Apr 2004 | by Professor Angus Jenkinson and Branko Sain
with and between agencies, meeting them as a team to review learning, Trust strategy, communication objectives ...
Case Study: WRC - On-track to being a top sports entertainment brand
24 Mar 2004 | by Professor Angus Jenkinson
. In collaboration with their partner agency 23red they developed a consistent brand communications strategy and a ... there and how they were perceived. Miles turned for advice to Jane Asscher and Sean Kinmont of the agency 23 ... . Together with their agency 23red they developed a clear and ambitious goal: to become a top global sport ...
CODAR - Open Planning is set to revolutionise marketing communications
22 Mar 2004 | by Professor Angus Jenkinson
the client and agency side. Under a variety of labels including integrated communication planning, total ... TV, regional press and so on. Leading consultancies, such as ATG, and agencies and brands like Tesco ... to select the best mix according to the criteria given. And competent marketers and their agencies can ...
Case Study: IBM - A new model for IMC
23 Jan 2004 | by Professor Angus Jenkinson and Branko Sain
, advertising, PR, etc), with each group interfacing with a specialist agency or agencies. In many cases ... that integrated agencies will also be able to service well. Where a team of specialist agencies is employed ... the agencies. Contents of full case study: Executive summary Background International marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
