22 Dec 2004
It was agency versus advertiser in September, when the IPA and ISBA clashed over remuneration. The two engaged ...
THOMPSON director of marketing, Honda UK
This debate boiled down to who should make the money - agency ...
spend. More spending means more profitable advertisers, investing more in agency fees or marketing spend ...
22 Dec 2004
| by Ben Carter
Sharwood's, the Asian food brand, is searching for an ad agency following TBWA\London's resignation...is expected to draw up an agency shortlist for Sharwood's in the new year. It is believed that the company will approach Sharwood's other roster agency, Bartle Bogle Hegarty, which was hired last year to replace Saatchi ...
22 Dec 2004
Haymarket Exhibitions has hired design agency Small Japanese Soldier to create a logo for the 2005
22 Dec 2004
The Newspaper Marketing Agency is launching a monthly National Newspaper Advertising Award
22 Dec 2004
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
22 Dec 2004
Jones Knowles Ritchie was the branding agency responsible for the Sharwood's pack redesign
22 Dec 2004
Crystal, the recruitment group, has hired communications agency rhythmm to overhaul the brand
22 Dec 2004
| by Ben Bold
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua...Previously, the company's direct business was handled by several different agencies and its in-house team.
AOL has briefed Joshua to create a mailing campaign aimed at potential new customers, before working on other forms of customer relationship management, taking in online and email work.
The agency ...
22 Dec 2004
disadvantaged backgrounds, has unveiled a brand identity created by design agency Aricot Vert.
22 Dec 2004
, to encourage greater creative interaction among staff. The work is being handled by branding agency Blacksheep.