23 Dec 2004
| by MediaWeek
French-based agency KR Media, led by one of media’s most famous double acts, is being investigated...Police raided the Paris-based agency, headed by ex-Aegis bosses Eryck Rebbouh and Bruno Kemoun ...
the network. City analysts confirmed the agency, now part of Sir Martin Sorrell’s global WPP network ...
not to pursue Aegis clients but since the agency’s opening in September this year (2004) it has signed up a ...
22 Dec 2004
| by MediaWeek
the next two years after snapping up top US internet search marketing agency iProspect....agencies Carat and Vizeum, reporting an increase in turnover and a positive outlook for 2005. Throughout European territories, Aegis lead agency Carat won a number of key accounts including the £45m Lego and the £20m GE Consumer Finance accounts, although the agency did admit that its France division had ...
22 Dec 2004
| by MediaWeek
, as strategic communications and ROI became more than buzzwords to represent individual media agencies....and is now a part of the offering of most media agencies. The benefits of this route have been spotted ...
to communications planning, this is now an integrated offer of most agencies and handled by in-house teams ...
21 Dec 2004
| by MediaWeek
after Associated British Foods consolidated its entire planning and buying into one agency....The agency, an incumbent on the Kingsmill and Sunblest brands of the business, beat off incumbents AMS Media, John Ayling Associates and Mediaedge:cia in a five-way pitch, in which MediaCom was also invited to compete. The move also comes as ABF pledges to up its media spend in 2005 to over ...
21 Dec 2004
| by MediaWeek
The cross-media campaign, including a 60-second television spot, space in the national and regional press, direct and online, is the first major roll-out of activity since Haven appointed creative agency HDM in June 2004. The company is hoping to target the traditionally harder to fill off ...
20 Dec 2004
| by MediaWeek
London-based digital agency AI has beaten off competition from four other agencies to land...The win comes just weeks after AI changed its name from Arnold Interactive following its purchase by Media Square from French owner and global media network Havas. Allison Wightman, Post Office e-commerce commercial manager said “We needed an agency that would share our vision and could work as a partner with us ...
20 Dec 2004
| by MediaWeek
the current £100m spent on marketing in 2004. A shortlist of agencies invited to pitch for the business ...
practice for Shell to review its agency alignment on a regular basis. “The media industry is one which ...
17 Dec 2004
| by MediaWeek
. Hollywood Media, the Birmingham-based agency who developed the Rotunda plan in association with Monkey Media ...
17 Dec 2004
| by MediaWeek
Stuart Feather, company director at Edinburgh-based agency Feather Brooksbank, pays homage to those
17 Dec 2004
| by MediaWeek
At the Media 360 conference in Edinburgh in April of this year, Trinity Mirror boss Sly Bailey called on media agencies to join together with newspapers to come up with more innovative ideas. Things ...
green with envy that they didn’t think of such a good idea. As far as MindShare, and other agencies ...