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-being and safety of the chimpanzee. The agency that provided the chimpanzee for the spot is very reputable ...
after Associated British Foods consolidated its entire planning and buying into one agency....The agency, an incumbent on the Kingsmill and Sunblest brands of the business, beat off incumbents AMS Media, John Ayling Associates and Mediaedge:cia in a five-way pitch, in which MediaCom was also invited to compete. The move also comes as ABF pledges to up its media spend in 2005 to over ...
The grocery to retail giant's media activities had previously been divisionalised and split between four agencies. ZenithOptimedia won the business following a pitch against MediaCom and incumbents Mediaedge:cia, John Ayling & Associates and AMS Media Group. ZenithOptimedia had previously ...
refused to comment on the pitch, which is likely to include roster agencies Ogilvy & Mather, which handles ...
Stoddart will lead the Publicis Groupe-owned agency with Bernardin and chief creative officer ... ' and 'Extreme Makeover'. WPP Group's J Walter Thompson USA is Ford's advertising agency of record. From 1999 to 2002, Stoddart worked on the agency side as an account manager for Publicis Group's Fallon ...
The cross-media campaign, including a 60-second television spot, space in the national and regional press, direct and online, is the first major roll-out of activity since Haven appointed creative agency HDM in June 2004. The company is hoping to target the traditionally harder to fill off ...
LONDON – Gap has appointed Miami creative agency Crispin Porter + Bogusky to help it reach more men....The agency was appointed without a formal review to work on the brand's US advertising. The business had been handled by New York agency Laird & Partners, which continues to handle the bulk of Gap ... , which the agency resigned recently after three years following a difference of opinion with the retailer ...
London-based digital agency AI has beaten off competition from four other agencies to land...The win comes just weeks after AI changed its name from Arnold Interactive following its purchase by Media Square from French owner and global media network Havas. Allison Wightman, Post Office e-commerce commercial manager said “We needed an agency that would share our vision and could work as a partner with us ...
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign...as the creative and media buying agency for the campaign earlier this year. The campaign is the first of a ...
the current £100m spent on marketing in 2004. A shortlist of agencies invited to pitch for the business ... practice for Shell to review its agency alignment on a regular basis. “The media industry is one which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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