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PROs reveal why they switch jobs

The survey interviewed 300 executives agencies and in private and public sector in-house roles. Eighty per cent were in their second jobs or beyond. Respondents said career progression was their most regular reason for leaving an employer - some interviewees were in their fifth job. While an average ...

Healthcare: Doctors favour journals above reps for med info

agencies. Polling took place over two periods, between September last year and June this year ...

Research leads to evaluation guide

The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...

Public Sector: PR Store helps West Lothian find local volunteers

Run by volunteers, the 34- strong body communicates the views of individual towns and villages to local authorities, in particular on planning and licensing applications. The six-month drive is being handled by retained agency The PR Store and features a new website, a series of events, posters ...

Salary Survey: Industry on the rise

to half of respondents now falling into the £23,000-£25,999 bracket. 'We've noticed agencies are really ... sector heads of PR reached the £61,000-£70,999 tier. Meanwhile, if you reach the top level at an agency ... and agencies do to make good staff feel more valued? 'We need to ensure packages are benchmarked across ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.