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British Airways to phase in SMS marketing

and has appointed mobile marketing agency Incentivated to implement the medium.

Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

The campaign was created by Kitcatt Nohr Alexander Shaw, with online work by its sister digital agency Underwired. Virgin Holidays will declare its 'Doc Holiday's Surgery Open' through national and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ...

Opinion: Marketing Society - Resurrection of a salesman

. This is being sold a lot at the moment. Both to direct agencies that think they need to recruit it ... marketing sells. That's what it's there for. So, if your direct marketing agency suddenly fields a suit ...

Alliance & Leicester to promote Liverpool culture deal

LONDON – Alliance & Leicester Commercial Bank has developed a campaign with direct marketing agency

Teenage Cancer Trust plans spring schools activity

LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit

Make the copywriter telepathic with an away day

If agencies want to understand the client's customers, what about putting the creatives

Age Concern creates Heyday brand for grown-up baby boomers

for Heyday and is understood to be looking for an advertising agency. Also planned is direct marketing work ...

Momentum's Rees launches Manchester outfit If

to launch a Manchester-based below-the-line specialist agency called If....The new agency, which is based in Altrincham, south of Manchester, says it will combine direct ... ." He added that the agency is hoping to win more clients in the retail, drinks and FMCG sectors ... at the agency after it was bought up by Interpublic Group to become Momentum Group, where it became the agency ...

Arval readies acquisition drive through Flamethrower

LONDON - Vehicle leasing company Arval has appointed integrated agency Flamethrower to create

Home Office warns about ID theft in mailer

Credit-reference agency Callcredit will distribute a leaflet entitled 'Identity Theft -- Don't become a victim'. Only consumers who have requested a copy of the leaflet will receive one, although the Home Office is seeking additional partners for broader distribution. It will also send the leaflet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.