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McCann Erickson takes on Cheerios in Cereal Partners agency restructure

LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.

Freshwater buys consumer lifestyle agency Trew Relations

Cardiff-based marcoms group Freshwater UK has bought six-strong consumer lifestyle specialist Trew Relations.

Agency of the Year 2005: Agency 2005

This was a tough year for choices. Not good when the task is to identify the best of the best of UK marketing services agencies in 2005.

Agency of the Year 2005: Digital Agency of the Year - Agency Republic

A remarkable year has seen last year's winner extend its offering and pull in new business from brands that are new to the digital arena.

BBH takes Marketing's Creative Agency of Year

Bartle Bogle Hegarty has triumphed as Marketing's Creative Agency of the Year 2005 following an unprecedented run of new business successes and effective creative work. PHD and Tullo Marshall Warren scooped the prizes for media and direct marketing respectively.

Mercedes UK task goes to Agency Republic

Mercedes-Benz UK is to beef up its digital marketing activity next year and has appointed Agency Republic to handle the work.

Agency of the Year 2005: Creative Agency of the Year - Bartle Bogle Hegarty

BBH has had a stellar year by any standards, scooping one of the world's highest-profile accounts as well as a raft of big wins and extra business from existing clients.

Agency of the Year 2005: Media Agency of the Year - PHD

A spectacular turnaround has seen PHD rebound from a year of losses to reinvent itself as an industry leader.

Agency of the Year 2005: Direct Agency of the Year - Tullo Marshall Warren

An impressive record of new account wins plus significant incremental business saw this industry stalwart grow by 20% over the past year.

Agency of the Year 2005: Design Agency of the Year - Landor

Landor has hit the heights this year by combining its core branding work for global clients with a drive to build its business with new and developing brands.

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