Viacom gets on board with Year of the Volunteer
15 Dec 2005 | by Caitlin Fitzsimmons
that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger ...
German car giant Audi launches a £4m campaign next week to support its new RS4 model. Starting with a TV ad on Channel 4, the campaign will go on to include print, poster and online support in January and February next year. For the campaign, Audi's advertising agency, BBH, has tinkered with the famous Audi ...
that Viacom has been plugging to advertisers and media agencies throughout the year emphasising passenger ...
The agency bid against The7Stars and the Media Shop to pick up the business, which will be positioned alongside the Kettle Chips range. Kettle Foods marketing director Peter Wilson said: "Frontline understood the brief with a creative approach to their strategic thinking, that focused the targeting ...
Aegis, the owner of agencies Carat and Vizeum, has announced the £10m acquisition of Scandinavian
due to launch a probe into the running of the £3bn plus market, with practices such as agency share ... ." One of the main reasons for Ofcom's decision appears to be the desire by advertisers, agencies ... ITV abusing its power in the market, with a 40% plus share of sales. An end to agency share deals ...
Ofcom will tomorrow (Wednesday) face calls for media agency share deals to be scrapped, writes Ian...mechanisms are protecting broadcasters and agency interests at the expense of transparency and advertiser effectiveness. "We've created trading mechanisms like agency deals, CRR, and station average price, to protect ... of strategic thinkers and not the agency deal and leverage based negotiations." The Competition Commission ...
Interpublic Group agency Brand Connection faces an uncertain future after more than two thirds...The agency said that it was "too early" to discuss any strategy or new business plan following the loss. Brand Connection, had held the business for 21 years. Richard Britton, managing director at Brand Connection, said: "It is rare these days for a business relationship to last as long. "But we ...
Media Planning Group has appointed Martin Thomas to oversee the agency's strategic offering as head...Thomas joins the company in the New Year from Nylon, the WPP-owned strategic agency where he ... , who will now take a part-time role at the agency. MPG managing partner Marc Mendoza commented ... the appointment of Jim McDonald as head of broadcast. Thomas said: "MPG is an agency on the move, with a clear ...
MediaCom has won the £35m press account for the COI in a final pitch between the WPP agency...campaigns - covers all buying, while planning will be done in partnership with the roster agencies ... the pitch, said it was a difficult decision. "The proposals from the final shortlisted agencies were ... and buying," Buchanan said. "All the agencies showed a high level of commitment and it was clear ...
Emap Advertising has restructured its radio agency sales team in a bid to be more customer...The new team will include a radio sales team and a strategic account team. The radio sales team, headed up by Ian McCabe, head of airtime sales, will service agency accounts on a day-to-day basis ... , infrequent and lapsed radio advertisers. The strategic account team will also provide agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.