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Burger King pools £50m global work in US shop

LONDON - Burger King has consolidated its £50m global advertising business into its US agency...Crispin Porter will not open any agencies in Europe to oversee the business, but will instead recruit planners and account handlers to work out of Burger King offices in relevant countries. DLKW ... Mediavest and Universal McCann are among other agencies competing for the work. Burger King declined ...

McCain readies loyalty push through Carlson

agency, PHD, on the strategy. Carlson, which was appointed without a pitch, will develop and launch ... customers. McCain's existing agency roster, which it reviewed last September, will be not be affected ...

Guardian appoints Connectus for Dixons online voucher campaign

." The campaign was devised and executed by Dixons Stores Group International's media agency Walker Media ...

Grey signs Smith and Butler

, are leaving the agency to join Grey London....Starting in January next year, the creative team will take up the positions of head of copy and head of art respectively, with responsibility for all of the agency's clients. Procter & Gamble is one ... on the agency's Unilever brands. Separately, Grey has appointed Alex White as its UK group chief financial ...

Hotline: Wieden & Kennedy wins creative account for Space.NK

decided to appoint an agency as it looks to expand its business throughout the UK.

The World: New York - Voluntarily United wins Escada and Montblanc

The Voluntarily United Group of Creative Agencies, the WPP-owned micro-network, has won two

The Work: New Campaigns - UK

will independently pursue abusers even without a victim's statement Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art director: Jeremy Carr Planner: Andy Nairn Media agency: MediaCom Media planner ... , British Airways Brief: Merry Christmas from British Airways Creative agency: Bartle Bogle Hegarty Writers ...

Close-Up: Live Issue - Do advertisers need global digital specialists?

marketing mix." The problem for clients looking for a global digital agency is that there are few full-service agencies with offices in every major market. Traditional ad agency networks may have global reach ... major markets - but differs in that it is primarily a direct-response rather than a branding agency ...

Consumers becoming 'brand sluts' as boundaries blur with social change

In the latest issue of the agency's Work In Progress trend-letter, JWT outlines how consumer loyalty is declining and people's boundaries are becoming blurred due to accelerating technologies and social change. The study highlighted 10 trends that will "shape people's worlds in 2006", including ...

Arla Foods reviews £25m brief

The Danish dairy co-operative has approached five agencies to pitch for its combined accounts in a ... would not comment on the three other agencies involved in the review, which is being handled by ISBA ... with its advertising agencies. CHI won the £7m Anchor task from WCRS in March 2003 with a brief to raise ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.