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British Airways to phase in SMS marketing

and has appointed mobile marketing agency Incentivated to implement the medium.

Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

The campaign was created by Kitcatt Nohr Alexander Shaw, with online work by its sister digital agency Underwired. Virgin Holidays will declare its 'Doc Holiday's Surgery Open' through national and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ...

London 2012 appoints chief executive of organising committee

Higgins and Jack Lemley to lead the Olympic Delivery Agency, which will construct venues and services ...

Fast Track acquires Lighthouse Communications

LONDON - Sports marketing agency Fast Track is merging with sponsorship consultancy Lighthouse...Fast Track, the UK-based agency owned by former Olympic hurdler Alan Pascoe that specialises in Olympic sports, will take full control of Lighthouse, which creates and runs sponsorship deals ... to Fast Track across the entire agency, with particular focus on client consultancy and activation ...

MindShare lands £10m international work for Tourism New Zealand

by MindShare sister WPP Group agency JWT and New Zealand hotshop the Assignment Group. They won the estimated ... awarded Media Agency of the Year for the third consecutive year by Media Magazine. Media agency ...

BBI360 wins brand positioning brief from Page & Moy

LONDON – BBI360 has been appointed as lead brand agency for direct travel company Page & Moy after

Rugby League gets new image from The Jones's and Intermarketing

The updated identity sees the Rugby Football League rebrand as the RFL. Created by Surrey-based design agency The Jones's and Leeds-based Intermarketing, the new visual identity is more modern and simple than the previous logo. Simon Malcolm, RFL director of marketing and corporate communications ...

Branding News brief: Apollo Blinds hires Poulters

Apollo Blinds has hired brand marketing agency Poulters to develop a brand identity, literature

Space Cadets fools viewers as 'contestant' revealed as actor

. The National Blood Service TV ad was created by creative agency Delaney Lund Knox Warren. If you have ...

Jaguar lures X-Type prospects with film creative

of digital communication allows Jaguar to talk to prospects in an exciting new way. The agency has captured ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.