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Virgin Holidays opens its Doc Holiday Surgery for £1m campaign

The campaign was created by Kitcatt Nohr Alexander Shaw, with online work by its sister digital agency Underwired. Virgin Holidays will declare its 'Doc Holiday's Surgery Open' through national and trade press ads, radio and online media such as AOL, Sky News and the Times Online. Doc Holiday ...

News brief: Travelodge to run ad campaign

. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency

NZ tourism body hires MindShare

The appointment marks the first time the tourist body has selected a global media agency. In the UK, MindShare pitched against the incumbent, Walker Media, and Media Planning Group to secure the £3m ... .' The tourism body's ad account is with JWT and New Zealand agency Assignment Group, which won the work earlier ...

Visit Scotland sets sights on brand partners

Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail, online and entertainment partners. The agency will use the partnerships to promote the tourism body's 'Live It. Visit Scotland' strapline. It will also aim to generate awareness of Visit Scotland ...

Review of the year: 10 biggest marketing moments 2005

's continued success will be little consolation to Lowe London, its longstanding ad agency. In December Tesco shifted its £45m account into a start-up headed by the agency's former boss, Sir Frank Lowe. A key factor ...

MindShare lands £10m international work for Tourism New Zealand

by MindShare sister WPP Group agency JWT and New Zealand hotshop the Assignment Group. They won the estimated ... awarded Media Agency of the Year for the third consecutive year by Media Magazine. Media agency ...

BBI360 wins brand positioning brief from Page & Moy

LONDON – BBI360 has been appointed as lead brand agency for direct travel company Page & Moy after

Direct news brief: Imperial London Hotels appoints marketing agency

Imperial London Hotels Group has appointed Keevill Barton Kershaw to handle its marketing communications. The work will include development of a brand identity and direct activity across trade and consumer channels.

Southern adopts response focus

Train operator Southern is seeking an ad agency to shift the focus of its marketing from brand...The appointed agency will devise Southern's promotional strategy for the next two years. It will be responsible for co-ordinating promotions and advertising across TV, radio and the regional press in Sussex ... to shortlist up to five agencies, which will be invited to pitch early in the new year. Govia won an eight ...

The Marketing Store appointed by Thomas Cook after three-way pitch

is working with the agency to develop a number of strategic partnerships with retailers to complement its ... announced that it is looking for an agency to handle its £4m ad account. The business is currently split between TBWA\London, which has worked with the business since 1993, Farm and Manchester-based agency Home ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.