Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people ...
Condoms are being positioned as "essential wear" in the Department of Health's latest campaign to cut the rate of sexually transmitted infections. TV and press ads, created by its advertising agency Delaney Lund Knox Warren Partners and supported by online through Grand Union, encourages young people ...
Integrated agency Cake has unveiled its latest viral drive for Amnesty International to raise awareness of domestic abuse. "Up to 69", aimed at the female audience, follows a woman who enters the toilets in a nightclub along with several other girls. As she looks at herself in the mirror, she begins ...
eventually swings back into her chair and ironically checks her hand for injuries. The agency aims to make ...
Madre, Mother's agency in Buenos Aires, has won the task of relaunching Argentinian bank Banco Hipotecario, in a campaign which is set to become the biggest in Argentina. The campaign is in the form of a 3 minute 15 second epic TV and cinema ad named "duenos" or "owners" and spoofs the Latin American ...
Hispanic advertising agency Grupo Gallegos has created "beard", the latest commercial to promote Energizer Max batteries. The piece tells the story of a man whose beard grows very quickly but thanks to Energizer Max batteries, he can continue with his life despite the problems this may cause him, highlighting ...
British Airways is flagging up radical changes to its short-haul air fares with its new "clouds" TV campaign, as it battles with a number of low-cost airlines to maintain its market share. Directed by Danny Kleinman, the ad is the first TV work to come from Bartle Bogle Hegarty since the agency won ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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