It will be using EuroDirect's Microvision system to help managing incoming customer, prospect and dormant data. This will let Blackburns profile and analyse distinct consumer groups, based on Microvision's six Cameo classifications. The agency can then advise clients on developing targeted direct mail ...
. The group owns ad agencies Saatchi Saatchi, Leo Burnett and Publicis and is the fourth ...
LONDON - Integrated brand communications agency Gyro International has made a series of senior...'s leading independent marketing agencies. The move followed the recent news that Gyro has raised £6m ...
LONDON - UK partnership marketing agency Cocktail Marketing has been appointed by cruise ship...The agency has also been appointed by Contiki Holidays, provider of holidays for 18- to 35 year-olds, to partner it with major high-street retailers. The aim is to target potential British travellers aged ... . The agency has also taken on a new account director to support its growing team. Nikki Causer joins Cocktail ...
LONDON - DM agencies have the prospect of helping their clients run carbon-neutral campaigns after
LONDON - Sales promotion-led integrated agency Dynamo has made a raft of senior appointments...to executive creative director with a place on the Dynamo board. He will oversee the agency's creative output and look to push the boundaries of the agency's work for Dynamo clients. Dawn Marrs has been appointed ... client side with Volvo Car UK. Dynamo managing director Roger Marriott said her mix of client and agency ...
, and was the victory that elevated this agency above its rivals....Agency of the Year for the second year running. Although the competition was fierce -Archibald Ingall ... pitch against Virgin's above-the-line agency Rainey Kelly Campbell Roalfe/Y R. In succeeding, Rapier ... or not non-ad agencies should take lead status on accounts back into the spotlight. Its new ...
, and was the victory that elevated this agency above its rivals....Agency of the Year for the second year running. Although the competition was fierce -Archibald Ingall ... Virgin's above-the-line agency Rainey Kelly Campbell Roalfe/Y it won the Dodge DM account from DaimlerChrysler and increased its income from Mercedes by 40 per cent. Egg handed the agency the integrated ...
Craik Jones Watson Mitchell Voelkel has once again become the agency that rivals fear on awards ... &AD yellow Pencil and a Campaign Direct Silver. Although its standards have never sunk very low, the agency ... and sensibilities of both brands. As a result, the agency is becoming a hot favourite within the creative community ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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