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Fox slims down pitch list for $1bn media account

media account review to three agencies: WPP's MindShare; Publicis Groupe's ZenithOptimedia; and Aegis...agencies, Initiative and Universal McCann, turned down an invitation to pitch for the account, because ... handled by Allied, Fox's US national newspaper agency. If you have an opinion on this or any other ...

Havas buys French agency to bolster Citroen account

LONDON - Havas has confirmed its acquisition of advertising agency Scher Lafarge, following...DevarrieuxViallaret, have expressed a common interest in merging the two agencies. If you have an opinion ...

Hicklin Slade wins Honda dealership account

Hicklin Slade won the account to work with 200 Honda dealers across the UK after a competitive pitch with other unnamed agencies. Previously, individual dealers had done their marketing on an ad ... of Honda as a brand. The challenge for the agency is to produce outstanding, timely communications ...

MPG beats OMD for pan-European Citroen account

retaining it in a battle against a consolidated bid from MPG and Group M in the form of 2MV. The agency ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.