20 Dec 2006
deservedly made Flamingo International this year's
Market Research Agency of the Year. Founded in 1997, the qualitative research agency has built an impressive
client base, including Unilever, PepsiCo and Carlsberg ...
. Turnover
is up 16% on 2005 to £8.6m - an outstanding achievement for an
agency of its size in a flat market ...
20 Dec 2006
| by David Tiltman
RKCR/Y&R has scooped the coveted title of Marketing's Creative Agency of the Year 2006 after a year...factor in its revival. Elsewhere, the agency took the bold move of putting Kate Moss at the
heart ...
efforts to innovate. The agency oversaw Vodafone's secret gigs
activity and created a blog to back its ...
20 Dec 2006
advantage of Second Life, following the launch of a dedicated movie marketing agency in the virtual world....Picture Production Company (PPC) has acquired an island within the
online community that it intends to devote to creating integrated
digital campaigns for clients. The agency is building multiple venues to accommodate exclusive events
and promotions targeting Second Life's 1.5m users. A number ...
20 Dec 2006
| by Ed Kemp
agency OMD to tailor its global campaigns to a UK audience....The agencies picked up the business, which is worth an estimated £2m, following a competitive pitch (Marketing, 8 November). Claydon
Heeley will create a range of TV and print work for the brand ...
Amsterdam in October.
The agency won the business in a five-way pitch that had begun in May
following a ...
20 Dec 2006
digital agency roster following a statutory review of its arrangements....The government-funded body has appointed four agencies to the roster:
MRM Worldwide, Ogilvy Interactive, Tequila\London and WDMP. It is
believed that they will be asked to pitch for briefs on a project
basis. The appointments are part of a wider review of The Carbon Trust's £50m communications ...
20 Dec 2006
Many agencies have a reputation for going to town on seasonal events and gifts...MICHAEL SUGDEN, MANAGING PARTNER, VCCP This is the time of year when most agencies embark on a ...
agencies
that rely on them as a catch-all client relationship-builder. In the age
of procurement and accountability, agencies should be mindful of how
they spend what is, in effect, their clients' money. MIKE ...
20 Dec 2006
campaigns. Creative agency: Uber Media agency: Brilliant Media. ...
20 Dec 2006
- This year's display is being produced by experiential agency Jack
Morton Worldwide and pyrotechnician Christophe Berthonneau. - Last year, 150,000 people watched the display live, with millions more
seeing it on TV via a live BBC broadcast. - NatWest Bank is sponsoring free public transport in London ...
20 Dec 2006
In its annual UK forecasts, the media-buying agency has predicted that
the additional revenue - in cash and barter deals - will be booked into
the market next year. Group M forecasts that the Olympics will then bring in an extra £200m in 2008. The London Games hope to raise £750m in the run-up
to 2012 ...
20 Dec 2006
| by Nicola Clark and James Quilter
A spokeswoman for Asda confirmed that the two Publicis Groupe agencies
are going head ...
successful
in wresting the brand campaign from Publicis. The review of agency arrangements is the first ...
to the agency retaining
the Asda business. He was originally brought in to lead the account in
the early-90s ...