31 Dec 2006
Sandoz began his career as a cartoon illustrator and has over 11 years experience across all disciplines. At Agency Republic, he oversees all work for clients like O2, Baileys and PlayStation. 1. BA - Agency.com I m due a holiday, so this seems a good place to start. It looks fantastic, is beautifully ...
31 Dec 2006
Digital budgets are never enough. Ask any agency. Like most, we also tend to believe the grass...is that they re not true. Certainly not the one that US agencies have more money to play with, anyway. On a recent trip to Miami, Dare s creative directors were surprised and reassured to find the cream of US agencies ...
budgets and tight timelines. So, they came away with a clear message for our agency and it s one ...
31 Dec 2006
| by Danielle Long
marketing agency....AKQA s appointment followed a pitch, involving a number of agencies, including McDonald s digital roster agency Tribal DDB, which handles the brand locally in five markets including the US, Australia ...
. He says the agency s appointment signals an elevated commitment to digital by the global multi ...
31 Dec 2006
| by Mike Weston, managing director of Silverpop
I was chatting to the head of a digital agency whose clients include some of the most sophisticated
31 Dec 2006
| by Danielle Long
Digital agencies are growing faster than all other marketing services sectors, yet lacklustre...director of Equi-Media, one of the agencies surveyed, whose clients include FirstPlus and Western Provident ...
are dictated at board level and not at a pace that suits the agency s growth. This is pushing firms ...
, says Burgess. They have to bring them in fresh and embed them in the culture. It s costing agencies ...
31 Dec 2006
| by Susie Harwood
When Google said it would drop the 15 per cent commission for agencies and replace it with the Google Best Practice Funding (BPF) programme last September, many agencies reacted angrily. They feared ...
strong indication by Google that it values its agency partners in Europe. As Zed is part of a large pan ...
31 Dec 2006
| by Bill Brock, MD of Tribal DDB London
that effectiveness has failed so completely to become the yardstick with which digital agencies and campaigns are measured by the industry? Indeed, agency of the year leagues are largely decided on account wins, creative ...
the only digital agency to win on the night. The IPA Effectiveness awards are one of the highlights ...
31 Dec 2006
, switched to new agencies, while Unilever consolidated its account among a handful of agencies and the COI wrapped up its agency review by announcing a roster of 115 companies. New arrivals Meanwhile, the ad ...
and print divisions as true integration becomes a reality. Over in ad agency land, restructures were also ...
31 Dec 2006
| by Suzy Bashford
Creative agency Lean Mean Fighting Machine ran an online campaign for technology company ...
and agencies have misunderstood what is good about rich media; namely, it allows a creative agency to do so ...
online ads and beat so-called banner blindness by actually engaging consumers. But, despite his agency ...
31 Dec 2006
partner of Tonic, the digital agency that worked on the Balls campaign for Sony with media partner OMD ...
by Fallon, the creative agency behind the TV campaign. A week later, an exclusive 60-second clip of the TV ...
. With such fantastic results - not to mention a few industry gongs for the agencies involved in the campaign ...
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