It will be using EuroDirect's Microvision system to help managing incoming customer, prospect and dormant data. This will let Blackburns profile and analyse distinct consumer groups, based on Microvision's six Cameo classifications. The agency can then advise clients on developing targeted direct mail ...
The game is created by digital communications agency Inbox Digital and aims to herd consumers to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ...
LONDON - Integrated brand communications agency Gyro International has made a series of senior...'s leading independent marketing agencies. The move followed the recent news that Gyro has raised £6m ...
as senior planner, reporting to Rebecca Morgan, strategy director at the agency....in agencies handling accounts including Premier Foods, Vladivar vodka and Jim Beam. Follows said: "This ... way beyond advertising into the planning department and the agency as a whole." Lowe London clients ...
LONDON - Direct marketing agency Iceberg Marketing has appointed Savinder Lefevre as head of data
sustained growth for the company as its £30m acquisition of agency VCCP continues to bear fruit...., research and consultation group Opinion Leader Research and ad agency Vallance Curruthers Coleman Priest ... .5% and operating income rise by 38% to £38.3m. The group bought VCCP last June and the agency has helped ...
its total creative award performance for the last two years. It has won: 10 Cannes Lions; Agency ...
agency with below-the-line agency Arc. The two will in future work more closely together globally under
O'Keeffe has been appointed as executive vice-president of operations and multi-country projects at TNS. He will be responsible for increasing efficiency across the agency and developing the company's overall global operations strategy. He joins from GE Capital where he led several ...
LONDON - Interactive agency Syzygy, which is part owned by WPP Group, has acquired a 51% stake.... The agency's UK clients include Channel 4, Ernst Young, London 2012, Mercedes Benz and Royal Mail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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