to remove filtersGospel choir stars in new ad campaign for uSwitch
20 Dec 2006 | by by Jennifer Whitehead
in April after a pitch. The agency has cast uSwitch staff in the TV ads. If you have an opinion ...
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
The game is created by digital communications agency Inbox Digital and aims to herd consumers to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its "continued pursuit to position itself as an innovative online insurer". In August this year, the company ...
Visa shelves search for World Cup agency
13 Dec 2006 | by Ed Kemp
Visa has suspended its search for an agency to build on its sponsorship of the next two football...disappointment. It has put its plans to hire an agency to handle the £100m global brief on ice, having narrowed it down to two shops, Wieden & Kennedy and RKCR/Y&R. Visa had invited all its roster agencies to pitch ...
Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
Tesco's change of agency didn't stop its ads becoming the most-recalled over the year, while a...TESCO A year ago, Tesco stunned the ad world by shifting its business from Lowe to Sir Frank Lowe's fledgling agency The Red Brick Road. But continuity was ensured as the entire Tesco team moved ... Agency/TV buyer Recall Issue TV spend Total ...
TfL appoints McLeod as head of marketing
12 Dec 2006 | by by Mark Banham
when it bought the agency. In 1996, he joined Collet Dickenson Pearce, famous for campaigns ...
Midland Mainline appoints ICLP for reward scheme
12 Dec 2006 | by by Maria Esposito
LONDON - Train operator Midland Mainline has appointed loyalty marketing agency ICLP to run its...ICLP is tasked with co-ordinating the ongoing merger of Midland Mainline's previous business and leisure users' reward schemes into a single offering under the AlwaysMore banner. The agency will also look after creative, marketing and partnership aspects of the scheme. Midland Mainline, which ...
Co-op Bank wins best TV ad with ethical campaign
12 Dec 2006 | by by Alex Donohue
' spot, by direct marketing agency Dig For Fire, which held off competition from Waitrose, Marks
Syzygy acquires half of German digital agency GFEH
08 Dec 2006 | by by Alex Donohue
LONDON - Interactive agency Syzygy, which is part owned by WPP Group, has acquired a 51% stake.... The agency's UK clients include Channel 4, Ernst Young, London 2012, Mercedes Benz and Royal Mail ...
Clydesdale seeking ad and DM agency
08 Dec 2006 | by by Noel Bussey
LONDON - Clydesdale Bank is looking for an agency to handle its advertising and direct marketing...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market. The bank is also looking to increase its direct contact with both prospective business clients ...
Clydesdale seeking ad and DM agency
08 Dec 2006 | by Noel Bussey
Clydesdale Bank is looking for an agency to handle its advertising and direct marketing business...The company, which is owned by National Australia Bank, has approached a number of agencies with a view to a competitive pitch. An agency is sought to build the Clydesdale brand in the Scottish market. The bank is also looking to increase its direct contact with both prospective business clients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
