NEW YORK - Audi has awarded its $100m (£51m) US advertising account to independent agency Venables...The five-year-old San Francisco-based agency saw off competition from Bartle Bogle Hegarty, New York, and the incumbent agency McKinney Silver. Fallon Minneapolis had been involved in the early ... Bell, said the agency "would use all media and the brave new marketing world in every way to surprise ...
Burnett and Luton agency Butterfield Morris Bushell....was looking to centralise its advertising business. Agencies asked to pitch were GM's roster agencies ... of Chevrolet's other roster agencies, Leo Burnett and the Frankfurt-based Buhler Partners. Lowe London ...
LONDON - Nissan has appointed direct marketing agency Tullo Marshall Warren to handle its pan
BBDO is the agency of record in this country, the car maker also runs US-made ads in the UK. Reports ... dealer account. The agency then landed portions of Volvo Car Corporation's estimated $150m global account in 2000. The agency also landed Volvo's Indian advertising and communications strategy account ...
-media planning and buying account for its UK business, taking over from incumbent agency PHD....Hyundai said the decision to choose ZenithOptimedia, which is effective from January 2007, was part of the global expansion of its internal ad agency, Innocean Worldwide, but was not reflective on PHD's performance. Jim Campbell, marketing director at Hyundai, said: "We are looking forward ...
for the Driver & Vehicle Licensing Agency, aimed at reminding motorists to tax their vehicles....The media pitch will be followed by the creative pitch, which will include DVLA incumbent agencies ... Burnett and BMP DDB. Last September, Agency.com won the digital marketing brief for the DVLA's initiative to enable drivers to apply for their licences online. The agency beat off competition from Dare ...
, GM has invited its roster agencies DLKW, McCann Erickson, Marcelle Paris and 180 Amsterdam to pitch ... since the 80s. The brief is the latest Vauxhall Opel win for DLKW. The agency, which was added ...
James Nester and Chris Lawson join the agency from Intelligent Marketing where they have held the posts of head of copy and creative group head respectively. The pair bring with them experience of working for Saatchi Saatchi, OgilvyOne and McCann-Erickson and have worked on brands such as Nissan ...
The agency, which was appointed without a pitch, has been briefed to come up with a customer relationship marketing strategy to help the online car hire brand boost its profits and take on major players such as Hertz. Claydon Heeley's first project will be to create a campaign involving a microsite and online ...
It is understood that WPP-owned Good Technology will become the lead agency on the account ... and Glue London saw off competition from incumbents AKQA and Soup to secure the business. Agency Republic was also short-listed, but pulled out at the last minute. A total of 15 agencies were invited to tender ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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