to remove filtersBT Retail marketing department to get major overhaul
19 Dec 2006 | by by Alex Donohue
of marketing communications at BT is to move to adverting agency Lowe in an, as yet, unnamed role ...
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Asda courts Fallon with route to £45m account
20 Dec 2006 | by Nicola Clark and James Quilter
A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ... successful in wresting the brand campaign from Publicis. The review of agency arrangements is the first ... to the agency retaining the Asda business. He was originally brought in to lead the account in the early-90s ...
RKCR takes Marketing's Creative Agency of Year
19 Dec 2006 | by By David Tiltman
LONDON - RKCR/Y&R has scooped the coveted title of Marketing's Creative Agency of the Year 2006...factor in its revival. Elsewhere, the agency took the bold move of putting Kate Moss at the heart ... efforts to innovate. The agency oversaw Vodafone's secret gigs activity and created a blog to back its ...
Asda courts Fallon with route to £45m account
19 Dec 2006 | by by Nicola Clark and James Quilter
A spokeswoman for Asda confirmed that the two Publicis Groupe agencies are going head ... if it were successful in wresting the brand campaign from Publicis. The review of agency arrangements ... was key to the agency retaining the Asda business. He was originally brought in to lead the account ...
The Annual 2006: Top 10 press ads
15 Dec 2006
, their heads replaced by balloons. Agency: DDB London Writer: Ben Tollett Art director: Emer Stamp 2 ... , is the pick of the bunch. Agency: Lowe London Creatives: Lovisa Almgren, Peter Reid, Carl Broadhurst ... in the iconic Boddingtons gold and white. Agency: Bartle Bogle Hegarty Writers/art directors: Dave Monk ...
Wal-Mart opens creative review for second time this year
14 Dec 2006 | by by Joanne Payne
in the appointment of DraftFCB alongside media agency Aegis-owned Carat USA in October. The debacle was a major ... to be Interpublic's Martin Agency, WPP Group's Ogilvy Mather and Omnicom Group's GSD M. Wal-Mart has said ...
Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
influence consumer purchases. For both M S and its agency, success has been far from overnight. (How many ... running up a hill.) To M S's credit, the company held its nerve and kept faith in its agency when, given ... advertising terms, M S is finally coming of age," the agency declares. And it is hard to disagree. But why ...
Ultralase awards business to DS-J
14 Dec 2006 | by by Staff
The agency has been briefed to oversee a range of activity, including online campaigns. The work will promote Ultralase's expanded offering; following its acquisition by Spanish medical aesthetics company Corporacion Dermoestica, it added cosmetic surgery to its portfolio. The appointment ...
Next initiates stores customer data push
13 Dec 2006 | by by Ed Kemp
1999. It has approached a number of agencies about the work. Earlier this year, the retailer ... is planning to appoint an agency to handle CRM for its directory business, also with a brief to shift more ...
Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
Tesco's change of agency didn't stop its ads becoming the most-recalled over the year, while a...TESCO A year ago, Tesco stunned the ad world by shifting its business from Lowe to Sir Frank Lowe's fledgling agency The Red Brick Road. But continuity was ensured as the entire Tesco team moved ... Agency/TV buyer Recall Issue TV spend Total ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
