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How would the public promote London?

Visit London, the capital's official visitor organisation, has hired branding agency Saffron to overhaul its consumer, corporate and business branding, according to Marketing magazine. This includes ... Development Agency and London Councils, as well as the tourism industry. The organisation receives 15m ...

What makes direct mail work for consumers?

Army raised theirs by 37% and 30% respectively. David Burrows, head of fundraising at direct agency ...

Will a free men's magazine succeed?

for ShortList. An agency is being sought to handle the work, which will target both consumers and businesses ...

The dangers of sponsoring controversial TV - how damaging can it be for a brand?

brands over the reality show. Some agencies have said that PepsiCo's decision could have major

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.