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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...

LG leverages sponsorship of London's New Year's Eve fireworks

The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames, to create what is claimed will be the world's tallest video projection. The sponsorship of the fireworks, managed by Bartle Bogle Hegarty, LG's global strategic and creative communications agency, is designed ...

Pressure group accuses food marketers of distributing misleading information in school

highlighted by the research as the Food Standards Agency does not support this claim. A Nichols spokeswoman ...

Exeter Friendly Society launches medical insurance campaign

The campaign, created by London-based marketing agency Arthur, challenges the limitations of other providers in the sector by questioning, Will your private health cover run out when you most need it?' Media for the campaign, which rolls out across national and specialist publications, was planned ...

Brand Republic's top stories of 2008

, viral publicity when an ad agency director from Florida posted a YouTube clip, "Why every guy should ... but not particularly well moderated by Omnicom agency Tequila Spain, hosting a game called 'Burst Hamilton's Tyre ... Sky's basic channels back on Virgin's platform. From pay-TV make-up we conclude with the agency ...

JWT creates new TV ad for Andrex

Country: United Kingdom Agency: JWT London Client: Kimberley-Clark Creative Director: Sir Dominic Lynch ...

The Body Shop moves global ad account out of Leagas Delaney

LONDON - The Body Shop has dropped Leagas Delaney as its retained ad agency as it moves all...The ethical retailer does not plan to draw on the services of an agency of record for the foreseeable future but may use external agencies on an ad hoc, project specific basis. Leagas Delaney ... . The agency s latest poster campaign, which launched in August, set out to re-assert the retailer's position ...

TBWA\London on notice as E.ON calls £20m creative review

and communications, Catherine Woolfe, to conduct the review. The review is being conducted by Agency Insight ...

ActionAid pressures Tesco on developing world wages with viral spoof

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Mother and Yell split after two years as contract draws to an end

that the directory service would only work with its roster agencies on a project-by-project basis....In November Yell appointed Rapier to work on a project to promote Yellow Pages. It was the first step away from using its roster agencies, Mother, AKQA and Proximity, on a retained basis. Yell's roster agencies were informed they would only work on specific assignments for the brand on an ad ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.