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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...

Fiat realigns £150m media business into WPP

European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ... Burnett and DMB B, the two networks that went on to launch Starcom MediaVest, were named as Fiat agencies ...

Brand Republic's top stories of 2008

, viral publicity when an ad agency director from Florida posted a YouTube clip, "Why every guy should ... but not particularly well moderated by Omnicom agency Tequila Spain, hosting a game called 'Burst Hamilton's Tyre ... Sky's basic channels back on Virgin's platform. From pay-TV make-up we conclude with the agency ...

Adrian Chiles named the most-watched UK TV presenter in 2008

. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...

JWT creates new TV ad for Andrex

Country: United Kingdom Agency: JWT London Client: Kimberley-Clark Creative Director: Sir Dominic Lynch ...

Montgomery's Mecom looks at selling off assets amid tough trading conditions

Media, its Dutch subsidiary AD NieuwsMedia and Danish ad agency SP3 all expected to come under ...

Digital Cinema Media replaces branding iron idents

The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...

Volkswagen high-kicks into latest campaign for new Golf

: Television Country: United Kingdom Agency: DDB London Client: Volkswagen Director: Ivan Zacharias Art ...

ABTA travel agency body launches first digital campaign

LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.

Xbox hosts televised music event

The event, developed by communications planning agency Goodstuff, will be presented by radio and TV presenter Nick Grimshaw and features live performances from The Wombats, Noah and the Whale, Little Boots and Twisted Wheel. Televised coverage of the event will be promoted in press and digital ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.