31 Dec 2008
| by Hadassah Nymark
The agency has created an integrated campaign, which breaks tomorrow with a TV ad called 'Lesson'. The spot takes place in a classroom bustling with Cadbury Creme Eggs eager to learn about Goo-ology. Director of strategy at Saatchi Saatchi, Richard Huntingdon, said: "The Creme Egg season opens ...
24 Dec 2008
| by Arif Durrani
European media business into WPP-owned agencies, a move that will see the £10m UK account, currently...of the Fiat Group. The decision to switch all European media planning and buying activities into WPP agencies ...
Burnett and DMB B, the two networks that went on to launch Starcom MediaVest, were named as Fiat agencies ...
24 Dec 2008
| by Staff
, viral publicity when an ad agency director from Florida posted a YouTube clip, "Why every guy should ...
but not particularly well moderated by Omnicom agency Tequila Spain, hosting a game called 'Burst Hamilton's Tyre ...
Sky's basic channels back on Virgin's platform. From pay-TV make-up we conclude with the agency ...
23 Dec 2008
| by Jennifer Whitehead
. The research was compiled by Havas-owned media agency MPG based on Barb audience data. Jim McDonald, head ...
23 Dec 2008
| by Hadassah Nymark
Country: United Kingdom Agency: JWT London Client: Kimberley-Clark Creative Director: Sir Dominic Lynch ...
23 Dec 2008
| by Darren Davidson
Media, its Dutch subsidiary AD NieuwsMedia and Danish ad agency SP3 all expected to come under ...
22 Dec 2008
| by Nicola Clark
The idents will replace the old Carlton Screen Advertising branding irons which have greeted cinemagoers for the past 11 years. The new idents are part of the new look for DCM - the joint venture between Cineworld and Odeon. The idents were created by branding agency CDT with an original music score ...
22 Dec 2008
| by Hadassah Nymark
: Television Country: United Kingdom Agency: DDB London Client: Volkswagen Director: Ivan Zacharias Art ...
19 Dec 2008
| by Alex Brownsell
LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.
19 Dec 2008
| by Arif Durrani
The event, developed by communications planning agency Goodstuff, will be presented by radio and TV presenter Nick Grimshaw and features live performances from The Wombats, Noah and the Whale, Little Boots and Twisted Wheel. Televised coverage of the event will be promoted in press and digital ...