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Opinion: Surprisingly, integration is still a hot topic

22 Dec 2008 | by Kevin Murphy

The debate about integrating on and offline media into one agency seems to have been around for so...One significant reason is the redundancies faced by both agencies and client marketing departments ... value for money by employing separate DM, display online media, offline media and search-only agencies for every campaign compared to the economies of scale that could be achieved by a one-agency solution? Co ...

Cello Group executive chairman Steeds passes away

18 Dec 2008 | by Jacquie Bowser

, direct marketing and creative agencies, including Insight, Leapfrog, Tangible Data, Tangible Response ...

Petplan launches 12 Days of Christmas campaign

18 Dec 2008 | by Dan Leahul

LONDON - Digital marketing agency Pancentric has created a 12 Days of Christmas campaign for pet

Joshua G2 chief executive Mike Cornwell steps down

18 Dec 2008 | by Matt Williams

Mike Cornwell, the chief executive of Joshua G2, has left the agency after less than a year...Cornwell leaves the agency in a bid to explore other career opportunities, and a replacement ... the digital agency Soup. He replaced Nick Spindler, who stepped down from the day-to-day management of the agency in order to take on a consultancy role. ...

Ben Affleck and Rolling Stones lend talents to Congo appeal

18 Dec 2008 | by Jacquie Bowser

. The UN refugee agency said there are currently 1.3m displaced people in the DRC, many of them earlier ...

Joshua G2 chief executive Mike Cornwell departs

17 Dec 2008 | by Staff

Cornwell joined the agency in May this year, having previously worked at TBWA/GGT. Peter Thompson, chief executive, EMEA at Joshua G2 said: 'We are very sad about it, but we wish him well.' He added that the agency did not know the details of Cornwell's new role, but that Thompson had said it was an opportunity ...

Ogilvy launches recession website

17 Dec 2008 | by Staff

The agency says it is offering "a glimmer of hope" for marketers who the WPP Group agency argues should seize this moment as an opportunity to grow their brands and secure future success. The website, Ogilvyonrecession.com publishes several of what will be a number of white papers beginning with 'Optimizing ...

Won Report ranks Proximity network top for DM

16 Dec 2008 | by Daniel Farey-Jones

Worldwide was outscored by a single agency, Shackleton Madrid, which topped the individual agency rankings with 279 points. This was more than three times the amount scored by second-placed agency, CP Comunicacion ... , using all media". Third place in the agency rankings was taken by Mark/M C Saatchi Sydney and fourth ...

Groupe Danone appoints Y&R Brands France as CRM partner

15 Dec 2008 | by Nikki Sandison

by Young and Rubicam Brands France's data and digital arm Wunderman, KBM and its specialist agencies. Up ... -contracted mainly to the Havas agency group. It decided several months ago that it wanted to appoint a partner ... between client and agency will allow us to ensure that all campaigns for Groupe Danone products truly ...

Geronimo appoints Ismail to boost digital team

15 Dec 2008 | by Nikki Sandison

agency's digital offering....addition to the agency." Ismail said: "I have known Geronimo as an agency for a while now and have always ... within the agency and the emphasis on delivering results across all channels makes this a really exciting ...

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