to remove filtersCurrys tests new logo and store design
19 Dec 2008 | by Miranda Fitzgerald
LONDON - Currys is trialling a new logo and in-store look, created by design agency Dalziel & Pow
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ActionAid pressures Tesco on developing world wages with viral spoof
23 Dec 2008 | by Miranda Fitzgerald
The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...
Lowe resigns John Lewis ad account
18 Dec 2008 | by Colin Marrs
for the agency, which has been decimated by huge account losses and is now sustained mostly by globally aligned ... consultancy role at the agency after the pitch is completed in January. But it is understood that Morris has admitted to friends that he is already asking himself serious questions about his future in an agency whose ...
Lowe out of £20m John Lewis ad pitch
18 Dec 2008 | by Richard Abbott
The department store chain called a review of its above-the-line ad agency arrangements last month and invited incumbent Lowe to repitch. But Lowe Worldwide CEO Tony Wright has informed the retailer ... agency Manning Gottileb OMD and direct marketing agency Kitcatt Nohr Alexander Shaw are not affected ...
Rpa:vision creates Tommy Hilfiger flagship for Dublin
17 Dec 2008 | by Nikki Sandison
LONDON - Rpa:vision, the retail design agency, has created a flagship Tommy Hilfiger store
AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Bill Britt
agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main...But when it comes to average recall per ad that made into Adwatch, the top agencies with an equal ... recall is calculated by totalling an agency's percentages across the year and dividing by the number of mentions. This is the second year Marketing has compiled this ranking of creative and media agencies ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
highest recall in any single week. The figures also reveal which advertising and media agencies have had ... between the creative agencies that produce the most recalled ads, with Abbott Mead Vickers BBDO taking ... agencies, with MindShare retaining its number one position by just one mention from Carat, which also came ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...
Co-op releases nativity-based Christmas TV spot
16 Dec 2008 | by Staff
time with family and friends. Creative agency TBWA\Manchester Copywriter Kyna Griffiths / Jennie Birchall Art director Jennie Birchall / Kyna Griffiths Planner Andrew Hovells Media agency Rocket ...
A creative director's verdict on why Morrisons won Adwatch of the year
15 Dec 2008
You know, we pitched for the Morrisons' account in late 2006; before my time. This means I can handily use the Blairish it was the previous administration' to disinterestedly say that if we had won, I doubt that Greg Delaney (chairman of winning agency DLKW) would be writing an Adwatch of the Year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
