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LG leverages sponsorship of London's New Year's Eve fireworks

The Mayor of London will beam a personal message onto the Shell Building, situated on the Thames, to create what is claimed will be the world's tallest video projection. The sponsorship of the fireworks, managed by Bartle Bogle Hegarty, LG's global strategic and creative communications agency, is designed ...

Google study argues ads on YouTube have higher brand impact than on TV

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing ... to drive advertising on its YouTube online video platform with a new agency incentive programme to launch ... is currently going to agencies with plans to drive online video growth through incentives and funding ...

Online agency launches virtual mall

that have signed up include Ryman and Halifax. Onlinefire, the creative online agency, will target people who are new to online shopping or find it confusing. The agency will work on a PR campaign to engage ...

Annual: Top 10 Regional Press Ads

. Sorted. Agency: DDB London Writer/art director: Grant Parker 2. Orange The Lancashire Woman ... Kenya, becomes a perfect local role model for Orange and its "together we can do more" tagline. Agency ... 2012 Olympics. Agency: Adam & Eve Writer: Ben Priest Art director: Ben Harris 4. Yellow Pages ...

Biggest brands: Top 100 advertisers 2008

agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...

Agencies vie for Microsoft

The two agencies are believed to be frontrunners to land the seven-figure consumer account ... coup for 3 Monkeys and could lift the agency to a new level . Microsoft s head of PR Philippa Snare insisted there were still five agencies in contention Hill Knowlton, 3 Monkeys, Weber Shandwick ...

Fight for £1m Orange brief

, while Edelman handles trade PR. Orange is considering having just one agency to manage the combined PR ... as it is satisfied with the work of both agencies. Pitches will take place in January and a decision is expected ...

HP calls pan-Euro ad pitch

The electronics giant has approached a number of undisclosed agencies to pitch for the brief. A result is expected in January. The successful agency will take on pan-European advertising for HP ... agencies, BBDO or Publicis. The review comes just one month after the electronics company called a pitch ...

Ricoh hires Curious Digital for pan-European brief

Curious Digital will support Ricoh's online corporate brand awareness activity and online marketing across the region. The digital agency has begun work on online brand planning, creative and content development, web analytics and search engine optimisation strategies, which will be rolled out ...

Redundancies at Bite

The tech agency's MD Kath Pooley confirmed that a consultation period had been entered. It is understood that at least four people are being made redundant and that the agency's consumer team will be hit. One of Bite's clients, the software giant Symantec, is putting its consumer account out to pitch ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.