to remove filtersT-Mobile launches first third-party served mobile campaign
12 Dec 2008 | by Nikki Sandison
for agencies has been a looming concern for scaling mobile advertising. "Third-party ad serving was really ...
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TBWA\London on notice as E.ON calls £20m creative review
23 Dec 2008 | by Darren Davidson
and communications, Catherine Woolfe, to conduct the review. The review is being conducted by Agency Insight ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
agencies and media buyers rubbing their hands, as BSkyB increased its spend 57.9% to 114.9m, and Virgin ...
Mother wins Energy Saving Trust ad task
05 Dec 2008
The agency beat Miles Calcraft Briginshaw Duffy and DDB London to win the brief and will now create a national consumer campaign to raise awareness of the non-profit organisation as a place to go for free advice on how to reduce carbon dioxide emissions at home. The three-year campaign, which ...
YOC Group appoints ITV's Danks as head of sales
04 Dec 2008 | by Nikki Sandison
LONDON - YOC Group, the full service mobile marketing agency, has appointed ITV's Gary Danks as UK...is responsible for strategic publisher relationships and the agency's overall UK strategy. He will be leading ... agency New Visions, creating and managing mobile campaigns for blue chip brands. Louca joined from ... where the agency represents brands including Nike, Coca-Cola and Mercedes Benz. It aims to build a ...
Energy Saving Trust hires Mother
02 Dec 2008 | by Joe Thomas
in October that the organisation would be appointing an agency. Mother will begin work on a campaign ...
Orascom going ahead with review of $400m media account
21 Nov 2008 | by Staff
The process initially began in January but stalled in the summer as the economic crisis worsened. An appointment is expected in December, with those invited to pitch thought to include WPP Group's combined media agency Group M along with Universal McCann, owned by Interpublic. The pitch is being overseen ...
Campaign Media Awards 2008: Best Financial, Corporate and Utilities Campaign
21 Nov 2008
WINNER Title: Sun: Expats Media agency: Profero Media director: Will Phipps Media planners: Lydia Boulstridge, Boye Balogun Creative agencies: Profero, News International Client: HBOS Brand ... Title: The Sunday Times £25 Million Entrepreneur Challenge Media agency: News International Creative ...
Royal Marines target Bond fans with Bluetooth ad
14 Nov 2008 | by Jacquie Bowser
The video content, which was created by digital agency twentysix, is sent to mobiles via Bluetooth before and after the Bond film. The 45-second video highlights the work that the Royal Marines undertake in some of the world's most extreme environments. Viewers are encouraged to click through to a ...
IAB appoints Orange marketer as first head of mobile
05 Nov 2008 | by Dan Leahul
advertisers and agencies on its potential. The appointment comes a month after the IAB officially widened ... in November last year and comprises major publishers, agencies, advertisers and technology companies ... the last five years, he's perfectly placed to educate and inspire agencies and advertisers to do more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
