to remove filtersMarketing's Digital Agencies League Table 2008
12 Dec 2008 | by Staff
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising
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Marketing's Sponsorship Agency League Tables 2008
12 Dec 2008 | by Staff
It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
Marketing Digital Leagues 2008
20 Oct 2008 | by Becky Charles
struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles..., marketers are feeling the squeeze. Digital agencies, however, are bullish about their prospects. Despite ... in June brought plaudits for outstanding creative to digital agencies including AKQA, Glue London and Poke. The sector's buoyancy is reflected in this year's league table, with agencies Iris Digital and Syzygy ...
Field marketing leagues tables 2008
12 Aug 2008 | by Rob McLuhan
of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels...'s Ibiza Rocks are all run by brand experience agencies. 'Creating our own event allows us to work ... marketing model no longer exists. Instead, he says, successful agencies offer an integrated service ... marketing and experiential agencies find themselves sitting at the top table with other agencies ...
Design: Design agency leagues - Marketing league table
08 Jul 2008
Design agencies have an important and enduring part to play in the marketing mix, but proving..., to the virtual exclusion of any other work the design agency may have carried out for a client. However, whatever ... agencies to overcome. 'The value of design and design thinking tends to get lost or overshadowed when ... . The importance of good, well-managed design over the longer-term is therefore high, yet many agency ...
Sponsorship agency leagues
17 Jun 2008 | by Nicola Clark
of categories,' she says. These categories are limited - thankfully, say agencies - and there will be no repeat ... highlighted by some of the agencies surveyed. In addition, a number of companies also cited recruitment as a ... of insulation from short-term cuts in marketing budgets. However, some agencies claim that if the economic ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held..., has put direct and sales promotion agencies in pole position to reap the benefits. The agency ... , the majority of the agencies that responded to our survey revealed that their work is a mix of the two. League tables of the biggest direct and sales promotion agencies. The usual network agency suspects ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
is linked to agency information. All figures are estimated costs of buying media space, based on factors ...
Advertising: Top 50 Creative Agencies
11 Mar 2008
This year's league of the top-billing creative agencies indicates that advertisers are tending...The latest annual agency billings figures suggest bigger does not mean better for UK advertising agencies. While billings for JWT and Publicis dropped by a quarter year on year, those for Engine Group's WCRS rose 87% and Publicis' Fallon leapt 150%. Abbott Mead Vickers BBDO - Marketing's Agency ...
Top 100 creative agencies 2008
22 Feb 2008
, Britain's biggest mainstream agencies started protecting their tables with renewed vigour in 2007....in which the agency powerhouses ate in style while smaller newcomers had to content themselves with the crumbs. Nevertheless, 2007 offered some intriguing signs of stirrings within an agency establishment ... agency guns were on the counter attack. WCRS moved into Nielsen's top ten for the first time with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
