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Hotline: Lancaster University looks for an agency

Lancaster University is looking for an agency to handle fundraising and a possible brand campaign

The Week: Advertising Reviews - SodaStream seeks agency

Agencies are being approached with a brief to relaunch SodaStream in the UK....The winning agency will be asked to create a campaign demonstrating how the drinks use less packaging and that the bottles are made from recycled materials. It is already running a digital campaign in the run-up to Christmas that uses the classic 80s strapline: "Get busy with the fizzy." ...

The World: Sydney - Cadbury cuts costs in wake of hostile takeover bid

Cadbury has trimmed its Australian agency roster for its main chocolate brands from five to four.

Opinion: On the Campaign Couch ... with JB

Q: Dear Jeremy, what will an advertising agency need to look like in three to five years' time?..., then the advertising trade might as well fall into line. So ad agencies will still be called advertising agencies ... . They will play no part whatsoever in the plumbing of their agencies. Beyond, but not beneath, squads of clever ... . It will all be advertising. Once an advertising agency can deliver all that, client procurement executives ...

The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task

Publicis Groupe's VivaKi has won L'Oreal's digital agency pitch in China ahead of Group M...At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business. Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years. Industry sources say ZenithOptimedia's share ...

Hotline: Ogilvy Advertising appoints global planning partner

, and will work on the agency's Dove account.

The Week: Brand News - Eateries in health pledge

their products healthier in support of the Food Standards Agency's efforts to make eating out of home better

Opinion: Perspective - Is adland prepared to prove it values its people?

for our agencies of the year and agencies of the decade awards.....co.uk, and you'll find highlights from the best work created by our Advertising Agency of the Decade shortlist ... view to agencies such as BBH, Fallon or Mother to find examples of wonderfully engaging, agency-defining and brand-transforming work. Is there an established agency that doesn't have at least a few of those across ...

Pitch update

Media agency folk have had a lot to deal with this year, what with the mammoth COI buying review...The Latvian Tourist Board has just sent out a request for information and is either having a laugh or overestimating how desirable its media business is by requesting that all agencies respond in Latvian. Somehow ... agencies remaining in the running - OgilvyOne, Tullo Marshall Warren and the incumbent, DraftFCB - have ...

Hotline: Promotion at Proximity London

in a restructure aimed at bringing its offline and online output closer together. The agency has also

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.