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Lonsdale signs boxer James DeGale as brand ambassador

fights. The deal was negotiated by agency brandnation. James is a massive talent with great charisma ...

BMW reviews UK advertising account out of WCRS after 29 years

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...

Advertising in the noughties - Advertising agency of the decade shortlist - Bartle Bogle Hegarty

Campaign presents the highlights from creative agency BBH spanning the past decade....The work includes ads for clients including Levi's and Barnado's. Find out the winner of the agency of the decade in Campaign 's review of the naughties, published next week. ...

Esprit to combine in-store experience with digital presence

Experiential agency Cunning has created an interactive installation for the store called 'Mirror Mirror', inspired by the Cinderella fairytale. It sees a fairy godmother calling out to shoppers passing by, encouraging them to brush away snow on the mirror. The installation then takes a photograph ...

Accurist launches Tweeting Clock and new version of John Cleese's iconic 1978 TV ad

by Albion and PR agency Margaret Street, Accurist will launch the first Tweeting Clock on Twitter following ...

Lee Cooper jeans appoints 999 as marketing agency

marketing agency following a pitch.

Agencies line up for pan-European Speedo task

LONDON - Speedo has approached agencies with a brief to develop a pan-European integrated campaign

CMW lands breast cancer fashion task

The agency won the account without a pitch, and will create an outdoor, digital, PR and social media campaign to raise awareness of the charity's fashion push. The work will feature a number of yet-to-be-decided celebrities, and will play on the campaign's heritage. TBWA\London created last year's work, which featured ...

Coty retains JWT to £70 million Rimmel account

The agency won the business following a pitch against Fallon London and Laird Partners, the New York-based creative agency that specialises in fashion and luxury brands. Having retained the account ... and the US. The agency will also be responsible for creating a series of integrated campaigns that help ...

Very 'festive' by VCCP

Created by VCCP, the ad is the first major advertising push created by the agency since it won the account earlier in the year. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.