was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents ...
'Guinness World' was conceived by AMV BBDO, the agency behind the brand's 'Bring it to life' TV ad, and produced by digital production company Unit 9. Users must have Google Earth, or install a plug-in. They can then begin to piece together their own planet using terrain from real-life locations ...
LONDON - The Food Standards Agency is attempting to reduce the number of food safety problems
The Big Bear Group, which also owns Fox's Confectionary, has yet to approach agencies but will be drawing up a shortlist to pitch for the business in early January. Agency Insight is handling the process ... on TV advertising and asks agency's to find ways to contemporise the Honey Monster, which will remain ...
LONDON - Sainsbury's customer director Gwyn Burr has advised Asda to get a new advertising agency...The comments follow Asda's decision to use the line 'Good Food Costs Less at Asda' in national press ads for its Extra Special premium food range this weekend. Asda's ad agency is Saatchi Saatchi ... is a new ad agency." Asda has not always been as enamoured of Sainsbury's marketing. Shortly after he ...
agency, followed by McCann Erickson and DLKW....with the highest recall in a single week in Adwatch 2009 Carat, Mediacom and OMD top media agencies in Marketing ...
. The creative agency with the most mentions in Adwatch of the Year is usually a close-run contest, but this year ... clear winner among media agencies, with Carat topping the table with 110 mentions for its clients ... . 2009 2008 Brand Agency/TV Buyer Mentions Points TV adspend Total adspend ...
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
Normal 0 0 1 55 317 2 1 389 11.773 0 0 0 The agency won the business following a pitch against two undislosed agencies. McCann will now be briefed to create a digital campaign based around the "knitting nanas" TV work that it produced two years ago. The work ...
of sales promotion agency Initials. However, he adds, retailers have wised up to the fact that clever ... the past year, according to Matt Ramsey, managing director of InboxDMG, the agency that created Shelf ... -added mechanisms such as competitions and prize draws. According to Phil Bourne, chief executive of agency KLP ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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