to remove filtersMichelin moves $43m US media from MediaCom to MEC
22 Dec 2009 | by Staff
to WPP sister agency Mediaedge:cia.
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Redknapps front new Thomas Cook campaign
26 Dec 2009 | by Alex Brownsell
; mso-bidi-language:#0400;} The TV, print, radio, outdoor and digital ad, by ad agency ...
Eurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
agency Fallon, media agency Vizeum, social media agency We Are Social and experiential agency Firelighter ... acknowledged that the agency "said from day one this needs to be wider than just a commercial thing ...
Crisis-hit Eurostar discovers social media users want more than marketing
20 Dec 2009 | by Daniel Farey-Jones
'. The account is run by social media agency We Are Social to a word of mouth marketing brief, though ... proposal for its 2010 activity, claims the agency's managing director Robin Grant in a blog about We ...
British Airways hires IMG Consulting to sponsorship account
14 Dec 2009 | by Alex Brownsell
LONDON - British Airways has hired agency IMG Consulting to handle all of its sponsorship marketing...over 16 years old who needs support to develop their talent. The agency will also be responsible ...
South West England retains Space on tourism ad account
11 Dec 2009 | by Joe Thomas
LONDON - South West England has retained Space as its marketing agency following a four-way pitch....-fareast-language:#0400; mso-bidi-language:#0400;} The agency, which has held the account for the past three ... Regional Development Agency), South West Tourism, and Destination Marketing Organisations (DMOs ...
Holiday Cottages Group hires agencies for £8m brief
09 Dec 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The holiday cottage rental agency said it will spend more than ... .english-country-cottages.co.uk. Digital agency Essence will handle the display and social networking elements of the campaign. The work ...
Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
according to Chris Hare, client services director at direct marketing agency Gyro:HSR, which handles ...
Virgin Galactic reveals branding for spaceship
07 Dec 2009 | by Amy Golding
The design, by agency Start Creative, was unveiled at a press conference in the Mojave Desert, California. Virgin tasked Start, which designed the original livery for Virgin Galactic, to create a design that could cope with the extreme heat the spaceship endures during the take off and re ...
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing...WCRS, now part of the Engine Group, won the BMW business in 1980. Agencies have already been approached regarding the brief. Earlier this month, the German-owned car marque became a tier-one sponsor of the 2012 Olympic Games. BMW said it will use the sponsorship of the Games to focus attention on its most ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
