23 Dec 2010
| by Sarah Shearman
, according to analysis from social media monitoring agency Brandwatch.
21 Dec 2010
| by Katherine Levy
The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media.
The process is believed to have involved tough negotiations. MediaVest is understood ...
.
The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time ...
21 Dec 2010
| by Sara Kimberley
available on Virgin Atlantics homepage.
The film was developed by LBi in conjunction with the agency ...
20 Dec 2010
| by Sarah Shearman
Launching in January, the app, created by creative agency Aqueduct, will give iPhone users access to club content, including videos and commentary, and statistics from the club's games.
A spokesman for Manchester City said the app would not be free, but could not confirm the price at this time.
Users ...
20 Dec 2010
| by Arif Durrani
be advertised on television, such as weapons or escort agencies. All these prohibitions are reflected in Ofcom ...
20 Dec 2010
| by Sara Kimberley
to marketers and agencies.
I believe Kenshoo stands alone on the cutting edge of innovation in the digital ...
17 Dec 2010
| by Ed Feast
In Ed Feast's final instalment of his diary charting the journey of launching his own media agency.... With this in mind, I draw up the hierarchy I d like to achieve within two years and five years and how the agency ...
Beaujolais, I was introduced to Mike Allen, agency manager at The Telegraph. Today we meet for lunch ...
to the established media agencies.
This is the final instalment of Ed Feast s start-up diary, but if you would ...
17 Dec 2010
| by Daniel Farey-Jones
PHD has retained its $300m Gap account after a pitch involving undisclosed agencies.
17 Dec 2010
| by Staff
Jones , who leaves this month to join the digital agency Lbi. McElhatton is currently editor ...
is relinquishing her role as chief executive of MediaCom , the UK's largest media agency, to become chairman. She ...
executive of the WPP agency since September 2008, when she replaced Nick Lawson , who became chief ...
16 Dec 2010
| by Maisie McCabe
Media agencies suggest TV ad revenues could rise by up to 8% year on year in January and February...is over.
Media agencies are still involved in negotiations with broadcasters to determine how ...
around 14% or 15%, making it one of the few sectors to be up on 2008 levels.
On agency trader said ...
to the sector though it is as yet unclear how large the market will be. Media agencies have suggested it could ...