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Vince Cable is slammed in social media

, according to analysis from social media monitoring agency Brandwatch.

Greggs launches Christmas song writing competition

The competition, devised by digital agency Steel, asks songwriters to create a Greggs Christmas song and submit it on the baker's Facebook page. Lyrics have to be written to the tune of a famous Christmas carol. The winning song will be made into an e-Christmas card and shared on the Facebook page ...

Virgin Atlantic unveils online film for app launch

available on Virgin Atlantics homepage. The film was developed by LBi in conjunction with the agency ...

Manchester City to launch iPhone app

Launching in January, the app, created by creative agency Aqueduct, will give iPhone users access to club content, including videos and commentary, and statistics from the club's games. A spokesman for Manchester City said the app would not be free, but could not confirm the price at this time. Users ...

Arena Media launches social media unit

to launch the brand as there are many advertisers who are not getting agency support from their media agency ... effectively lead to the emergence of a number of boutique social agencies." ...

OFT cracks down on 'deceptive' promotional blogging

clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Engine acquires second US agency

Engine USA has acquired its second agency, a 35-strong outfit called Noise that specialises..., brands, platforms and programs for companies targeting the young adult market. The agency was co-founded by chief executive Noah Kerner in 2003. The agency launched Facebook's API feed and created drinks brand ... acquisition, after it bought Deep Focus , a New York-based full service digital agency with annual revenue ...

Top 10 marketing moments of 2010

agency MCBD in a campaign backed by digital marketing and activity on social media, including Twitter ...

Coca-Cola hands Universal McCann EMEA search account

The agency won the account following a competitive pitch. The EMEA and GB search account ... across the world, including North America, Korea, Hong Kong Spain and Turkey. However, the agency has ... of agencies on its advertising roster including Glue Isobar, Iris Worldwide, Fallon, Vizeum and Mother ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

and Facebook in partnership with our agencies. The global architecture and branding of the sites are the same ... -store and on to the website. Ideas must work on multiple platforms. Are agencies set up to deliver this? There is a growing trend of full-service agencies, but I believe in specialism. The challenge is how you bring agency teams ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.