Burleigh will join the group on 18 January. She has spent the past year as a retail marketing consultant at her own ACB agency. She had previously been with Dixons for six years, rising to the post of marketing director a role she held for almost three years. Burleigh has also held marketing positions ...
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began ... : "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB. Following a review of leading agencies, we believe Proximity offers the capability and expertise we need ...
WPP has bought US DM agency Marketing Direct for an undisclosed sum, in a deal brokered through KBM...This is the second acquisition by KBM in a month, following the purchase I-Behaviour three weeks ago. Based in St Louis, Missouri, Marketing Direct designs and executes campaigns, including agency ... . WPP bought North American and Dutch agency Taxi in November, again for an undisclosed sum. WPP ...
The awards, sponsored by Royal Mail, were held last night at the City of London s Old Billingsgate venue. The AIS campaign claimed Gold in four of the DMAs 34 categories, with the agency also picking up Golds for a separate campaign for O2 and its campaign for Skoda UK. O2 commissioned AIS to bring ...
It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
the car-valuation company's decision to appoint an advertising agency....We Buy Any Car, which spends 9 million on advertising, is understood to be close to appointing the appropriately named Manchester-based agency Driven. Driven is believed to be in final negotiations over the account after a pitch that also included Ruby and WDMP. However, Paul Coulter, the head of marketing ...
Langdon blaming delays in client decisions in its creative agency division for its new business conversion...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to 22.4m. Recent client wins ...
Diageo GB has reduced its roster of direct marketing agencies to Tullo Marshall Warren and RPM...from January. Diageo began the review of its below-the-line agency arrangements in April this year. Roster creative agencies include Abbott Mead Vickers BBDO, Adam Eve and JWT. They will be unaffected ... of agencies we employ for our below-the-line services and began investigating how we could work smarter ...
agency Crayon Ci has booked a two-month campaign, with creative by Flourish, on a CPM model. Crayon Ci ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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