31 Dec 2010
| by Staff
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known
22 Dec 2010
| by Sara Kimberley
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail...agencies will be governed by a board of directors from both networks consisting of: Bob Jeffrey, global ...
America will also sit on the board.
The new agency will have 400 full-time professionals and 3,000 part ...
, Sara Lee and Kraft.
The agency s clients will have access to the complete range of shopper ...
22 Dec 2010
| by Katherine Levy
will run from 26 December into January 2011, was created by Initiative-owned Puerto Rican creative agency, Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna.
In addition, the IPG ...
. The agency will manage translations and adaptations in all markets where the campaign is running.
Mauricio ...
21 Dec 2010
| by Katherine Levy
The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media.
The process is believed to have involved tough negotiations. MediaVest is understood ...
.
The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time ...
21 Dec 2010
| by Katherine Levy
TBWA\London executive creative officer Mark Hunter is leaving the agency and the UK to take up...at the full-service agency in the New Year.
A spokesman for TBWA\London confirmed the move and said the agency's search for Hunter's replacement is well underway.
Robert Harwood Matthews, president of TBWA ...
replaces Eric Hirschberg who left the agency in July for the role of chief executive at Activision ...
21 Dec 2010
| by Sara Kimberley
department.
The agency will be responsible for overhauling the East Coast brand from April next year. The agency will also be develop a communication strategy across TV, online, radio, press, eCRM, direct ...
is in the process of appointing an advertising agency. The process has not yet concluded and we are therefore ...
20 Dec 2010
| by Sara Kimberley
The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began ...
: "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB. Following a review of leading agencies, we believe Proximity offers the capability and expertise we need ...
20 Dec 2010
| by Sara Kimberley
healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president...-Yves Naouri, chief operating officer of Publicis Groupe. The agency s key clients include GSK, BMS, Sanofi ...
Groupe bought a controlling stake in Brazilian advertising agency, Talent. ...
20 Dec 2010
| by Ed Owen
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...and digital media.
In the past two months WPP has bought two agencies in the US , including Marketing ...
20 Dec 2010
| by Steve Lightfoot
agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World...barrage of negativity but it s rare that a story takes a positive note. Agency comments in the trade press ...
is not just about cutting costs. They know that building relationships with agency suppliers improves overall ...
to areas that benefit agencies as much as clients:
Traditional procurement levers: An early stage ...
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