Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known
Created by agency Watermill, the three viral ads feature comedians Armstrong and Miller s Alexander Armstrong addressing the camera in the manner of a 1940 s information film. The ads use footage of flying Spitfires and cannons being fired, while Armstrong says: "Drink RAF Tea and stand up for our chaps ...
The charity is holding a review through Oystercatchers. Pitches are due to take place in the New Year. The appointed agency will be responsible for the charity s digital and direct marketing ... of disabled people. Scope also works with Enable Interactive for parts of its digital work. The agency ...
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
The Publicis Groupe agency kept hold of the business after fending off Vizeum, Maxus, MCHI and Walker media. The process is believed to have involved tough negotiations. MediaVest is understood ... . The Starcom MediaVest Group agency has held the account for more than 10 years, stretching back to the time ...
The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began ... : "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB. Following a review of leading agencies, we believe Proximity offers the capability and expertise we need ...
healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president...-Yves Naouri, chief operating officer of Publicis Groupe. The agency s key clients include GSK, BMS, Sanofi ... Groupe bought a controlling stake in Brazilian advertising agency, Talent. ...
The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...
The agency picked up the business following a pitch against two other agencies. Russell Prior, the executive director enterprise and philanthropy development at CAF, made the appointment. Albion will now be responsible for developing an overarching brand strategy and creative platform to help raise awareness of CAF ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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