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WPP lands 'Obama agency' Blue State Digital

31 Dec 2010 | by Staff

Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

, according to analysis from social media monitoring agency Brandwatch.

Silver surfers get social

22 Dec 2010 | by UM London

communications agency UM, which this year questioned nearly 40,000 people from 54 countries about their social ...

Manchester City to launch iPhone app

20 Dec 2010 | by Sarah Shearman

Launching in January, the app, created by creative agency Aqueduct, will give iPhone users access to club content, including videos and commentary, and statistics from the club's games. A spokesman for Manchester City said the app would not be free, but could not confirm the price at this time. Users ...

Think BR: Procurement is good for you

20 Dec 2010 | by Steve Lightfoot

agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World...barrage of negativity but it s rare that a story takes a positive note. Agency comments in the trade press ... is not just about cutting costs. They know that building relationships with agency suppliers improves overall ... to areas that benefit agencies as much as clients: Traditional procurement levers: An early stage ...

Trading Places: This week's people moves

17 Dec 2010 | by Staff

Jones , who leaves this month to join the digital agency Lbi. McElhatton is currently editor ... is relinquishing her role as chief executive of MediaCom , the UK's largest media agency, to become chairman. She ... executive of the WPP agency since September 2008, when she replaced Nick Lawson , who became chief ...

Google film thanks its advertisers

16 Dec 2010 | by Ed Owen

Digital agency AKQA San Francisco has created a video for Google to thank its advertisers...The film's theme centres on failure as a route to success, and involves "a certain level of nerdy bravado," according to AKQA, which won Campaign's Direct Agency of the Year last week . The video, produced by Post Panic, portrays a series of failed "thank you" experiments, including mechanical ...

Ian Clark exits News International following failure of Project Alesia

14 Dec 2010 | by John Reynolds

to unsustainable costs . Clark started his career on the media agency side of the industry, spending seven years ...

Albion London creates Twitter popularity poll game

13 Dec 2010 | by Sarah Shearman

Albion London, the digital agency, has created an online game that compares the conversations

Think BR: ICO cracks down on data breaches

13 Dec 2010 | by Phil James

Brands and agencies will have to keep a close eye on the data they use as the Information...). Brands and agencies alike should be alert to an increasingly bullish regulatory climate ... controllers) are liable under UK data protection law. However, where an agency is processing data on behalf of a brand, they may also be liable for any data breach under their client agency agreement ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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