22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work.
"For agencies, direct marketing is still one ...
22 Dec 2010
| by Sara Kimberley
The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US.
The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...
14 Dec 2010
| by Nicola Clark
online advertising.
Lean Mean Fighting Machine, the agency that created the campaign, subsequently ...
as the agency that had created the ad, issued a statement saying it had had nothing to do with it ...
13 Dec 2010
| by Maisie McCabe
The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV and Addiction. The deal, negotiated by MEC s sponsorship and partnership division MEC Access, covers ...
13 Dec 2010
| by Ed Owen
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
will provide clarity and certainty to companies, their marketing departments and advertising agencies ...
13 Dec 2010
| by Nicola Clark
agency MCBD in a campaign backed by digital marketing and activity on social media, including Twitter ...
08 Dec 2010
| by Maisie McCabe
in January. The events are intended to give brand marketers and their agencies open-access to the publisher ...
02 Dec 2010
| by Maisie McCabe
, having opened 44 new stores in 2010.
The full service agency Robson Brown has worked with Dreams since ...
agencies, Bath-based Attinger Jack and London-based R2 Communications, formerly Austin West Media Limited ...
a buyer is sought.
Robson Brown is one of the biggest agencies in the North East and has around ...
01 Dec 2010
| by Staff
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods...number of agencies including Carat, Starcom and Zenith across the Southeast Asia markets. Commenting ...
our marketing agencies to realise scale advantages and accelerate the growth of our business ...
, "After careful consideration we chose Mindshare as our media agency partner in this important geography ...
01 Dec 2010
| by Angelia Seetoh
of a moisturising lotion and an emotional payoff.
BBH Asia-Pacific has been the agency-of-record for Vaseline, a Unilever brand, since 2006.
The agency has produced ...