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Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...

Carat retains $1.2bn media business in the US

The agency held on to the business following a review in September. The agency has worked with Pfizer for 11 years in the US. The appointment comes after the pharmaceutical giant consolidated all media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ...

Top 10 marketing mishaps of 2010

online advertising. Lean Mean Fighting Machine, the agency that created the campaign, subsequently ... as the agency that had created the ad, issued a statement saying it had had nothing to do with it ...

Schwarzkopf to sponsor Famous and Fearless and Glee

The sponsorship package, brokered by WPP media agency MEC, will support both the Schwarzkopf Live XXL hair colour range and the Got2b styling range, and will include creative work from Signal TV and Addiction. The deal, negotiated by MEC s sponsorship and partnership division MEC Access, covers ...

OFT cracks down on 'deceptive' promotional blogging

clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...

Top 10 marketing moments of 2010

agency MCBD in a campaign backed by digital marketing and activity on social media, including Twitter ...

VO5 to partner FHM in 'blokes' strategy shift

in January. The events are intended to give brand marketers and their agencies open-access to the publisher ...

Dreams appoints Starcom MediaVest Group to £35m account

, having opened 44 new stores in 2010. The full service agency Robson Brown has worked with Dreams since ... agencies, Bath-based Attinger Jack and London-based R2 Communications, formerly Austin West Media Limited ... a buyer is sought. Robson Brown is one of the biggest agencies in the North East and has around ...

Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods...number of agencies including Carat, Starcom and Zenith across the Southeast Asia markets. Commenting ... our marketing agencies to realise scale advantages and accelerate the growth of our business ... , "After careful consideration we chose Mindshare as our media agency partner in this important geography ...

BBH Asia-Pacific launches global Vaseline campaign

of a moisturising lotion and an emotional payoff. BBH Asia-Pacific has been the agency-of-record for Vaseline, a Unilever brand, since 2006. The agency has produced ...

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