Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...
on the above-the-line media account, which will focus largely on TV advertising. However the agency Attinger Jack has bought press advertising for Fiskars in the past year. Agencies have been given a brief that focuses on a weed-puller tool. The three agencies pitched to the client last week and a result ...
account earlier this year, and the group appointed TBWA\Manchester as its lead creative agency in January ...
, Maurice Saatchi compared the work of advertising agencies to the 'startling creativity of the kind ...
will someone put this anachronism out of its misery? Digital agencies They don't get 'brand'. Look what happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving...One of the obsessions of communications agencies is their desire to be welcomed at their clients ... of 'top things'. Up there, so agency folklore has it, the conversation soars to embrace grand strategic ... . And the 'P word': pricing. They even use the 'C word': customers. But not the ones agencies love to talk ...
The agency won the accounts without a pitch from the McCann Worldgroup-owned US agency Gotham. Gotham was appointed on the brands, alongside the sister Waterford Crystal brand, just over a year ago. It will, however, continue to handle the Waterford global advertising and media account. London ...
agencies to understand what we do, as they don't live and breathe the brand like we do,' she says ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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