22 Dec 2010
| by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work.
"For agencies, direct marketing is still one ...
13 Dec 2010
| by Ed Owen
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ...
will provide clarity and certainty to companies, their marketing departments and advertising agencies ...
08 Dec 2010
| by Arif Durrani
of 200,000 were unofficially bandied around, according to media agencies, but during a series dominated ...
08 Dec 2010
| by Alex Brownsell
The print and digital ads, running until 22 December, promote the Chrysler-owned SUV marque s Compact Jeep Patriot. Print executions play on the poor weather, carrying the line: "Oh hello snow: I d been hoping you d stop by . A digital push, by contextual advertising agency Vibrant, will target ...
08 Dec 2010
| by Sarah Shearman
The telecoms company launched a competition on its Vodafone Racing Facebook page in May, offering a fan the chance to direct the film, which features behind the scenes footage from an F1 team and interviews with Hamilton and Button.
The activity was devised by digital production agency Wing ...
07 Dec 2010
| by Sara Kimberley
account for Greentom atocars in May this year . The agency picked up the business without a pitch after ...
07 Dec 2010
| by Helen Edwards
will someone put this anachronism out of its misery?
Digital agencies
They don't get 'brand'. Look what happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...
06 Dec 2010
| by Helen Edwards
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving...One of the obsessions of communications agencies is their desire to be welcomed at their clients ...
of 'top things'.
Up there, so agency folklore has it, the conversation soars to embrace grand strategic ...
. And the 'P word': pricing.
They even use the 'C word': customers. But not the ones agencies love to talk ...
03 Dec 2010
| by Sara Kimberley
We Buy Any Car has confirmed it has appointed aptly named Driven as its first advertising agency...Manchester-based agency Driven won the 9m account following a three-way pitch against Ruby and WDMP.
The car-valuation company spent 9m on advertising between October 2009 and September 2010 ...
that will launch in the New Year. It is the first time We Buy Any Car has hired an advertising agency. It has ...
03 Dec 2010
| by Sarah Shearman
-house by Auto Trader, showcases its vehicles to Auto Trader mobile users.
The car manufacturer's media agency ...