Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct..., and the Royal Mail hiking prices will undo all that hard work. "For agencies, direct marketing is still one ...
online advertising. Lean Mean Fighting Machine, the agency that created the campaign, subsequently ... as the agency that had created the ad, issued a statement saying it had had nothing to do with it ...
clarity and certainty to companies, their marketing departments and advertising agencies on the disclosure ... will provide clarity and certainty to companies, their marketing departments and advertising agencies ...
The agency won the account following a competitive pitch againt undisclosed agencies. The brand ... dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur ... an overall social media strategy for the lingerie brand. In addition, the agency will also be responsible ...
will someone put this anachronism out of its misery? Digital agencies They don't get 'brand'. Look what happened when business magazine Fast Company asked digital agency Mekanism to 'create a non ...
Agencies aspire to return to the top table, but might they be misjudging the benefits of achieving...One of the obsessions of communications agencies is their desire to be welcomed at their clients ... of 'top things'. Up there, so agency folklore has it, the conversation soars to embrace grand strategic ... . And the 'P word': pricing. They even use the 'C word': customers. But not the ones agencies love to talk ...
Retailers expect brisk trading this Christmas , online and on the high street, and with 58% of the largest stores now having mobile websites, m-commerce is beginning to make an impact. Tesco said it expects about 10% of its sales to come via mobile, but research by search agency Tamar suggests that 19 ...
handled by H M's 10-year roster agency, Universal McCann. In September, H M launched its first online ...
S name. Nick Gray, chief executive of retail marketing agency Live Breathe, argues that the strategy ...
, and the group appointed Universal McCann as its global media buying and planning agency in April as part of its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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