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IBM's plans to consolidate its 60m global PR business from an unwieldy 50 agencies to a more ... represents a watershed for the growth of the PR agency business worldwide. For years, the focus of agency management has been on developing global networks for increasingly global-focused clients ...
industry. Stealing the show was the acquisition of Zimat - the country's top agency with more than ... agency, which belongs to the Grey Group, partnered with local firm Consultores del Plata and intends ... as a whole. TOP 10 AGENCIES OPERATING IN LATIN AMERICA Rank Agency Name ...
of unpaid debts. One CEO admits - on pain of anonymity - that his agency was left with 3m of unpaid bills ... agency billings), the repercussions of a tech slowdown were felt far and wide. New business pitches ... occasions since, he has been forced to make further cuts. Almost all agencies have made layoffs ...
PR in post-Olympics Australia has taken a dive. Most of the major network agencies have laid off ... Nissen says that although the agency's overall income growth for the 12 months to December 2000 rose 20 ... , but where they are middle of the road, they aren't getting the work. The good niche agencies are busier ...
, Chinese companies such as Chinadotcom and Netease used global PR agencies to run investor relations ... those agencies with a strong overseas client base, say regional PR chiefs. 'The firms ... Nicholas Walters, GCI Group chairman (Asia Pacific). One of the ongoing challenges facing agencies ...
tighter, IPO activity across the board has slowed from river to trickle, thus denying many agencies of the work that served them so well. Despite this, agencies are upbeat about the increasing stature ... tough to break for aspiring foreign PR agencies, there are signs that attitudes towards PR ...
Manchester multimedia firm eyedea has tasked Leedex Euro RSCG with a six-month media campaign to raise awareness of the firm and its services. Leedex, the first PR agency appointed by eyedea, fought off competition from four other Manchester-based shops for the account. ...
Car giant Volkswagen has shelved plans to hire a consumer agency, having met five firms in a ... , Volkswagen claimed to have abandoned the pitch after the agencies were deemed to have failed to meet its criteria. Meetings were held at the London offices of Volkswagen's ad agency BMP DDB, in what ...
of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency on the back of its previous work for the sister brand Guinness. The agency was appointed following a pitch ... as a Bug' campaign on behalf of Powergen saw the agency fend off 70 other agencies in contention ...
will be issuing a call for tenders over the coming months to PR agencies to pitch for the account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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