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Phones4u plans consumer hire

Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a ... looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...

Dixons hires Le Fevre to revamp retail arms

The Dixons Group has ended its search for a consumer agency to work across its retail brands with the appointment of Le Fevre Communications. The agency was hired last week on annual fees understood ... of press and PR Hamish Thompson. The agency is thought to have pitched against three other ...

Lidl sets UK branding task for Paradigm PR arm

. The consultancy won the work in a combined pitch with its sister agency Paradigm, which pitched for an advertising brief. Six advertising agencies took part in the pitch, which called for a PR element ... challenge for the agency was to address the current branding of the chain, which is chiefly concerned ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

PR manager Peck Har Tan, and Claire Chick from the supermarket s ad agency, HHCL, deny their names ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

the support he receives from his PR agency is invaluable. For us, PR offers the best value of all ... Clarks had never employed a fashion PR agency, but realised that to survive in a tough marketplace ...

Nevada Bob picks Generation for UK and Europe work

Nevada Bob, the world s largest golfing retailer, has hired Generation as its first PR agency....Nevada Bob, the world s largest golfing retailer, has hired Generation as its first PR agency ... Generation would not rule out hiring PR support from additional agencies across Europe. Generation ... and established golfers. The agency will highlight the fact that the company s senior managers are all ex ...

Are advertisers paying too high a price for star turns?

Teacher Training Agency cinema ads which use Tony Blair, David Seaman etc to praise unknown teachers who ...

Countrywide will steer Halford’s latest PR drive

and the regional and national press. The agency will also come up with programmes for the auto division ...

Focus: Marketing Comms - The faces behind the brand names

, a merger of Nobel with the Dutch Akzo Corporation. The new company hired design agency ... on the individual . PR agency Charles Barker, which has handled Crown Paints PR for 15 years, was also ...

CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action

agencies in individual countries, to produce press packs in support of the commercials. A UK team handled the commercial launch in the UK. Apart from providing all the agencies with a standard, customisable ... an electronic press kit with behind-the-scenes footage of the commercial being made. PR agencies were ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.